Walk-in | Brand Executive

ETA Hospitality And Entertainment Llp; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

ETA Hospitality And Entertainment Llp is seeking an Influencer Marketing Coordinator in Mumbai to identify and research influencers aligned with brand briefs, manage talent communications, and support campaign planning and execution.

You will monitor performance metrics, prepare post-campaign reports, and help maintain brand alignment across creator content. Strong communication, organization, and a keen interest in influencer marketing are essential.

Qualifications

• Strong communication and coordination skills essential.
• Solid understanding of social media platforms and creator ecosystems.
• Organized, detail-oriented, and deadline-driven.
• Interest in influencer marketing, PR, and talent management.
• Basic proficiency in Microsoft Office and basic reporting tools preferred.

Responsibilities

• Identify and research influencers aligned with brand briefs and target audiences.
• Manage influencer communications via email, calls, and social media; nurture relationships.
• Assist in planning and coordinating influencer campaigns with timelines, deliverables, and approvals.
• Review content for brand alignment and clarify campaign expectations with talent.
• Monitor campaign performance metrics and prepare post-campaign reports with insights.
• Assist in reviewing influencer agreements and support documentation/compliance.
• Stay updated on social media trends and share actionable insights.

Skills

Communication

Coordination

Social media platforms

Organization

Influencer marketing interest

Job description

Role & responsibilities

1. Influencer Identification & Research

• Conduct in-depth research to identify influencers aligned with brand briefs and target audiences.
• Analyze engagement metrics, audience demographics, and content quality.
• Track industry trends and emerging creators across platforms.

2. Talent Relationship Management

• Support communication with influencers via email, calls, and social media.
• Assist in nurturing long-term relationships with talent.
• Maintain updated talent databases and performance sheets.

3. Campaign Coordination

• Assist in planning and executing influencer marketing campaigns.
• Coordinate timelines, deliverables, and approvals between brands and talent.
• Ensure smooth execution from brief to live content.

4. Content & Brand Alignment

• Review content drafts to ensure alignment with brand guidelines.
• Support influencers with clarifications on campaign expectations and deliverables.
• Help maintain consistency in talent positioning and communication.

5. Performance Tracking & Reporting

• Monitor campaign performance metrics including reach, engagement, and conversions.
• Prepare post-campaign reports with actionable insights.
• Identify optimization opportunities for future campaigns.

6. Contracts & Documentation (Basic Level)

• Assist in reviewing influencer agreements for accuracy and clarity.
• Support documentation and compliance processes.

7. Industry Intelligence

• Stay updated on social media trends, algorithm changes, and platform updates.
• Share insights to improve influencer strategies and campaign effectiveness.

Preferred candidate profile

• Strong communication and coordination skills
• Understanding of social media platforms and creator ecosystems
• Organized, detail-oriented, and deadline-driven
• Interest in influencer marketing, PR, and talent management
• Basic Proficiency in Microsoft Office and basic reporting tools preferred

Perks and benefits