VP - Online Growth (eCommerce, Quick Commerce, D2C)

Bay Steeds; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Bay Steeds invites an accomplished Growth Strategy & Execution leader to blueprint and drive online growth across Quick Commerce, E-commerce, and D2C platforms in India. The role anchors ROI through marketing spend optimization and data-informed decisions.

You will partner with tech, product, and analytics teams to optimize CAC, LTV, channel ROI, and conversion, while building real-time BI dashboards for performance visibility.

Qualifications

• 10–15 years of experience in E-commerce / Consumer Tech / FMCG / D2C environments.
• Proven track record of driving growth across online channels with P&L ownership.
• Strategic thinker with strong analytical grounding and a bias for action.
• Leader who can inspire teams and drive operational excellence at scale.
• Deep understanding of digital marketing, operations, SEO, and online merchandising.

Responsibilities

• Build and lead the overall online growth charter across Quick Commerce (Blinkit, Zepto, Instamart), E-commerce (Amazon, Flipkart, Nykaa and others), and D2C platform Operations & Performance.
• Oversee digital P&L across online channels, ensuring strong ROI on marketing spends and efficient contribution margins.
• Drive data-led decision making with deep insights into CAC, LTV, channel ROI, repeat, and funnel optimisation.
• Partner with tech, product, and analytics teams to enhance customer experience and conversion on D2C platforms.
• Champion a data-first growth culture, enabling smarter decisions through insights and automation.
• Institutionalise business intelligence tools and dashboards for real-time visibility and performance management via tools such as GobbleCube, Hector, Amazon Pi, Blinkit Insights, Zepto Atom, etc.

Skills

P&L ownership

Data-driven decisions

Digital marketing

Analytics

SEO & online merchandising

Leadership

Tools

GobbleCube

Hector

Amazon Pi

Blinkit Insights

Zepto Atom

Job description

Growth Strategy & Execution

• Build and lead the overall online growth charter across Quick Commerce (Blinkit, Zepto, Instamart), E-commerce (Amazon, Flipkart, Nykaa and others), and D2C platformOperations & Performance
• Oversee digital P&L across online channels, ensuring strong ROI on marketing spends and efficient contribution margins.
• Drive data-led decision making with deep insights into CAC, LTV, channel ROI, repeat, and funnel optimisation.
• Partner with tech, product, and analytics teams to enhance customer experience and conversion on D2C platforms.Data & Analytics
• Champion a data-first growth culture, enabling smarter decisions through insights and automation.
• Institutionalise business intelligence tools and dashboards for real-time visibility and performancemanagement via tools such as GobbleCube, Hector, Amazon Pi, Blinkit Insights, Zepto Atom, etc.

Leadership & CollaborationInnovation & Expansion

• Identify and unlock new growth levers emerging commerce models, new marketplaces, influencer-led commerce, and category extensions.

Who You Are

• 10-15 years of experience in E-commerce / Consumer Tech / FMCG / D2C environments.
• Proven track record of driving growth across online channels with P&L ownership.
• Strategic thinker with strong analytical grounding and a bias for action.
• Leader who can inspire teams and drive operational excellence at scale.
• Deep understanding of digital marketing, operations, SEO, and online merchandising.