Associate Director - Implementation Planning

WPP Media Limited; Gurgaon, Mumbai; Hybrid; INR 4,000,000 - 6,500,000; Full time

Benefits offered by this job

Medical benefits

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media Limited is seeking an Associate Director - Implementation Planning to lead cross-market media planning and drive integrated strategies across digital, social, DOOH, and emerging channels. You will partner with global teams to ensure campaigns are measurable, aligned with brand objectives, and delivered with operational excellence.

The role emphasizes leadership, audience strategy, measurement, and the integration of new planning tools and AI-enabled processes to stay ahead in a

Qualifications

• 8+ years in media planning or integrated communications planning.
• Proven track record designing and managing large-scale media strategies across multiple channels.
• Hands-on expertise with media planning and buying tools.
• Strong background in audience strategy, measurement, and attribution.
• Experience building and training high-performing teams.
• Strong analytical and strategic mindset with a data-first approach to decision-making.
• Exceptional communication skills and a proactive, solution-oriented attitude.

Responsibilities

• Lead high-impact, multi-market media planning strategies across global markets.
• Design cross-channel media strategies to drive brand awareness, consideration, and performance.
• Coach and mentor teams to ensure planning excellence and use of best practices.

Skills

Media planning

Integrated planning

Stakeholder management

Team leadership

Analytical thinking

Tools

Media planning tools

Measurement platforms

Job description

Associate Director - Implementation Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of our Global Operations Centre (GOC), you will partner with teams across the U.S., Europe, and Asia to leadhigh-impact, multi-market media planning strategies. This role is for an experienced media planning leader who can blendstrategic thinking, audience insight, data-driven decision-making, and operational excellence.

You will be responsible for developing and overseeingintegrated media plans across channels—including digital, social/search, commerce, DOOH, and emerging platforms—ensuring that campaigns are effective, measurable, and aligned with global brand and business objectives.

Skillset and experience:

• Act as the lead and primary contact for media planning team across global markets.
• Design & Assist team in cross-channel media strategies that drive brand awareness, consideration, and performance outcomes.
• Serve as the custodian of planning excellence, ensuring the use of best practices, tools, and frameworks.

Stakeholder Management

• Build strong partnerships with internal market teams, creative agencies, platform reps, and client stakeholders.
• Advise markets on integrated planning strategies, balancing local nuance with global consistency.
• Setting up alignment forums and feedback loops to ensure clarity and collaboration.

Operational Excellence

• Ability to build and scale processes—including documentation, best practices, and maturity frameworks—for evolving client demands.
• Proven experience in driving quality standards across multi-market or multi-regional teams.
• Support the integration of automation, AI, and advanced planning tools into workflows.
• Strong ability to coach and mentor team members, encouraging ownership, initiative, and client-first thinking.
• Foster skill development in areas such as integrated channel planning, measurement, and scenario modelling.
• Expertise in designing and executing structured training programs, ideally in an offshore/onshore setup.
• Strong people management skills to nurture, motivate, and retain talent while ensuring operational efficiency.
• Stay ahead of shifts in media consumption, new measurement models, and evolving planning frameworks.
• Identify opportunities to test and scale new media approaches, partnerships, and technologies.

What We're Looking For

• 8+ years inmedia planning or integrated communications planning, ideally with multi-market/global experience.
• Proven track record designing and managinglarge-scale media strategiesacross multiple channels.
• Hands‑on expertise with media planning and buying tools
• Strong background inaudience strategy, measurement, and attribution.
• Experience building and training high‑performing teams.
• Strong analytical and strategic mindset with a data‑first approach to decision‑making.
• Exceptional communication skills and a proactive, solution‑oriented attitude.

Life at WPP Media & Benefits

Our benefits include

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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