Visual Merchandising Manager

BIBA Fashion Ltd; Gurugram District; On-site; INR 1,100,000 - 1,700,000; Full time

Job summary

BIBA Fashion Ltd is hiring a Manager – Visual Merchandising to drive impactful VM execution across EBO, MBO, and regional stores, ensuring alignment with brand standards and seasonal launches. The role focuses on regional floor execution, space mapping, in-store communication, and team capability development.

The position requires overseeing monthly/quarterly VM calendars, coordinating with regional teams for consistency and timely implementation, and ensuring an enhanced in-store customer

Qualifications

• Experience leading VM for multiple store formats (EBO/MBO) and regional rollout.
• Strong planning and calendar management for seasonal launches.
• Ability to audit stores and drive consistency in brand presentation.

Responsibilities

• Plan and execute seasonal VM launches across regions aligned with brand guidelines.
• Conduct regular store visits and VM audits; ensure consistency across formats.
• Coordinate with operations and regional teams for timely execution and action closure.
• Develop and deliver VM training and guidelines to store teams and regional staff.
• Manage space mapping, product flow optimization and in-store communication.

Skills

VM planning

Floor execution

Space mapping

In-store communication

Team capability

Job description

Role Purpose

The Manager – Visual Merchandising will be responsible for driving impactful visual merchandising execution across EBO, MBO, and regional stores while ensuring alignment with brand standards, seasonal launches, retail space optimization, and customer experience enhancement. The role requires strong expertise in regional floor execution, VM planning, space mapping, in-store communication, and team capability development.

Key Responsibilities / KRAs & KPIs

1. New Season Launch Planning & Regional Floor Execution

Key Responsibilities:

• Plan and execute seasonal VM launches across regions in alignment with brand guidelines.


• Ensure timely implementation of window displays, mannequin styling, and floor setups.


• Coordinate with regional teams for smooth launch execution.


• Monitor launch readiness and execution quality across stores.


• 100% on-time seasonal launch execution across assigned stores.


• VM implementation audit score achievement as per company benchmark.


• Reduction in launch execution delays and VM deviations.


• Consistent regional execution as per approved VM guidelines.

2. EBO, MBO & Regional VM Management

Key Responsibilities:

• Manage VM execution across Exclusive Brand Outlets (EBOs) and Multi Brand Outlets (MBOs).


• Conduct regular store visits and VM audits.


• Ensure visual consistency across all retail formats.


• Coordinate with operations and retail teams for corrective actions.


• Improvement in regional VM compliance scores.


• Timely closure of VM audit observations.


• Consistency in brand presentation across EBO & MBO stores.


• Effective coordination with regional stakeholders.

3. VM Calendar Execution & In-Store Experience

Key Responsibilities:

• Execute monthly and quarterly VM calendars.


• Implement promotional campaigns, festive concepts, and in-store branding.


• Ensure customer-focused visual presentation and enhanced shopping experience.


• Maintain high standards of store aesthetics and visual communication.


• Timely execution of VM calendar activities.


• Improved in-store customer experience feedback.


• Effective implementation of promotional and festive campaigns.


• Increased customer engagement through impactful displays.

4. Retail Space Mapping & Product Flow Optimization

Key Responsibilities:

• Plan store layouts and product placements for maximum commercial impact.


• Optimize category-wise space allocation and product flow.


• Coordinate with merchandising and retail teams for space productivity improvement.


• Analyze store performance and recommend layout enhancements.


• Improved product visibility and category performance.


• Enhanced store navigation and customer flow.


• Successful execution of space mapping projects.

5. Training, Team Capability & VM Communication

Key Responsibilities:

• Conduct VM training sessions for store teams and regional VM staff.


• Develop VM guidelines, SOPs, and communication materials.


• Build team capability for consistent VM execution.


• Ensure effective communication of seasonal VM directives.


• Completion of planned VM training programs.


• Improved team understanding of VM standards.


• Effective communication and adherence to VM guidelines.