Cluster Visual Merchandising - MP & CG

Puma; Indore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Puma Indore invites applications for Cluster Visual Merchandising - MP & CG. This role focuses on continually enhancing store visuals, rolling out campaigns, and elevating the customer experience across multiple formats in MP & CG.

The candidate will train store teams on brand guidelines, manage VM supplies for seasonal changes, and drive creative VM initiatives, including lighthouse stores, to boost sales and brand image.

Qualifications

• 5+ years of visual merchandising experience.
• Bachelor's/Master's in Fashion Communication/Fashion/Accessories/Textile Design.
• Experience in VM design and execution.
• Strong retail merchandising portfolio.
• Proficiency in PowerPoint & Excel, Photoshop, Illustrator.
• Knowledge of global VM best practices.
• Excellent photography skills.
• Creative and innovative thinker.
• Analytical skills to track executions.
• Effective communicator.

Responsibilities

• Enhance store visuals by updating look and feel.
• Maintain RESEC campaigns, zoning, and key initiatives.
• Elevate shopping experience and customer readiness; focus on audits.
• Foster VM creativity at stores; train teams on brand guidelines.
• Share monthly beat plans for all store formats.
• Innovate for lighthouse stores.

Skills

Visual Merchandising

Creative thinking

Communication skills

Design tools proficiency

Photography skills

Analytical skills

Brand guideline knowledge

Education

Fashion/Textile design degree

Tools

PowerPoint

Excel

Photoshop

Illustrator

Job description

Position Title: Cluster Visual Merchandising - MP & CG

Reports to: Senior Regional Visual Merchandiser (West and East)

Location: Indore

Position Summary

• To ensure enhancement of visual representation of the store by continuously updating the look and feel of the store.
• Maintaining RESEC Campaigns, Zoning and Key initiative roll-out
• Elevated shopping experience and customer readiness of stores focus on store visits and audit
• Fostering VM creativity at stores - Focus on VM training to guide store team to understand brand guidelines and help create an attractive, engaging store environment. Enhancing brand image, improve customer experience and drive sales
• Responsible for sharing monthly beat plan covering all formats of stores
• Innovation and creativity for the lighthouse stores.

Key Objectives

• Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld.
• Plan, order and coordinate for VM supplies for seasonal / monthly changes for the set of stores.
• Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques.
• Organizing and sending weekly/monthly reports to the Head Office and implementing feedback.
• Maintaining a vendor base for various branded supply elements for the region.
• Fostering VM creativity to front end through VM trainings, Competitions & Store Audits.
• Supporting Key initiatives roll outs by covering all store formats.

Key Performance Indicators

• Net Sales
• Stock Cover
• Budget efficiency
• Constant upliftment of look & feel of stores.

Organizational relationships

• Internal: Visual Merchandising Team, Sales Ops Team, Projects team and Merchandising Team
• External: Hangers Vendors, Mannequin Vendors and Print media vendors.

Eligibility Criteria And Functional Competencies Required

• 5+ years of experience.
• Bachelors/Masters degree in Fashion Communication / Fashion /Accessories/ Textile Design.
• Work experience as a Visual Merchandiser including design/ execution.
• Demonstrable visual design skills with a strong retail merchandising portfolio.
• Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools.
• Well versed with best practices of VM in Global industry.
• Excelling Photography skill.
• Creative and innovative thinker.
• Acing Number game- analyzing and tracking of the executions done.
• A proficient communicator.