Regional Visual Merchandiser

Siyarams; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Siyarams is seeking a Regional Visual Merchandiser to independently manage end-to-end visual identity, design strategy, and product presentation across regional stores. The role requires driving New Store Openings from ground zero and strong vendor negotiation skills.

The ideal candidate should have graduate/post-graduate education in Fashion/Visual Merchandising and substantial experience in premium apparel or lifestyle brands.

Qualifications

• Experience Required: 47 years in retail VM.
• Education: Graduate/Post-Graduate in Fashion Design, Apparel Design, or Visual Merchandising (e.g., NIFT, AIFD, or similar premium institutes)
• Experience with premium apparel, lifestyle brands, or global fashion conglomerates preferred.

Responsibilities

• VM Design & Creative Execution: Conceptualize and design high-impact window displays, in-store layouts, and seasonal changeouts.
• New Store Openings (NSO) & Project Management: Own NSO VM format setup, planogram implementation, fixture placement, and final zoning.
• Vendor Management & Commercial Negotiation: Source, evaluate, and manage external VM vendors; negotiate costs while maintaining premium quality.
• Cross-Functional & Interdepartmental Coordination: Coordinate with Design, Retail Operations, Buying/Merchandising, Accounts, Purchase and Marketing to align product arrivals with visuals.

Skills

VM design

Vendor negotiation

NSO execution

Cross-functional coordination

Education

Graduate/Post-Graduate in Fashion/Visual Merchandising

Tools

CorelDraw

Photoshop

Illustrator

AutoCAD

Job description

Role Overview

The Regional Visual Merchandiser will independently manage and execute the end-to-end visual identity, design strategy, and product presentation across all regional stores. As a standalone department function, this individual must possess a rare blend of creative design mastery, aggressive vendor negotiation skills, and a strong track record of driving New Store Openings (NSOs) from ground zero.

Key Metrics & Profile Basics

• Department: Visual Merchandising (Independent / Individual Contributor)
• Reporting To: Brand Head / Head of Retail Operations
• Experience Required: 47 years in retail VM (Experience with premium apparel, lifestyle brands, or fashion conglomerates like Aditya Birla Group, Reliance Brands, or global sportswear is highly preferred)
• Education: Graduate/Post-Graduate in Fashion Design, Apparel Design, or Visual Merchandising (e.g., NIFT, AIFD, or similar premium institutes)

Core Responsibilities

VM Design & Creative Execution

• Conceptualize and design high-impact window displays, in-store layouts, and seasonal changeouts tailored to the brand's premium identity.
• Translate brand guidelines into actionable regional VM plans while maintaining localization where necessary.
• Utilize advanced design software (CorelDraw, Photoshop, Illustrator, AutoCAD) to generate 2D/3D mockups and spatial layouts.

New Store Openings (NSO) & Project Management

• Own the entire NSO VM format setup: planogram implementation, fixture placement, styling guidelines, and final zoning before store launch.
• Optimize floor layouts and square footage capacity to maximize retail sales per square foot across all new properties.

Vendor Management & Commercial Negotiation

• Independently source, evaluate, and manage external vendors for VM materials, printing, props, and window production.
• Execute robust cost negotiation to drive cost-efficiencies without compromising on quality or premium finish.
• Conduct material recce and quality checks at vendor workshops prior to final deployment.

Cross-Functional & Interdepartmental Coordination

• Act as the sole bridge between Design, Retail Operations, Buying/Merchandising, Accounts, Purchase and Marketing teams to sync product arrivals with visual storytelling.
• Partner closely with Store Managers to monitor commercial VM compliance and analyze walk-in/conversion data impacted by visual displays.