Visual Merchandiser

Lenskart; Indore District; On-site; INR 300,000 - 420,000; Full time

Job summary

Lenskart is seeking a Visual Merchandising (VM) and Merchandising Specialist to lead the execution of VM initiatives across our stores. You will deliver VM materials for events and ensure compliance with brand layouts and standards, working with central VM teams and store managers.

You will train retail staff on display presentation, coordinate with vendors, and oversee weekly floorsets to maintain consistency with brand identity across all locations.

Qualifications

• Experience in visual merchandising and store presentation.
• Ability to manage VM materials across stores for events and projects.
• Strong collaboration with operations, vendors and central VM team.

Responsibilities

• Execute VM and merchandising initiatives across Lenskart stores.
• Deliver VM materials for events and projects and ensure timely deployment.
• Ensure compliance to layouts, norms and plans for product displays.
• Train retail teams on merchandise presentation and standards.
• Coordinate with VM Operations Manager and Merchandising Head on store requirements.

Skills

Customer focus

Result orientation

Attention to detail

Communication skills

Collaboration and team work

Tools

Microsoft Office

Job description

JOB PURPOSE

1. The role is responsible for the execution of the visual merchandising (VM) and merchandising initiatives in all Lenskart stores.

2. S/he will manage the delivery of and implement VM materials at Lenskart stores for all events and projects related to visual merchandising in her/his region.

3. S/he will handle activities that will impact product display presentation and secure compliance to proper merchandising layouts, norms and plans.

KEY RESULT AREAS

Customer Satisfaction

Execution of product display and point-of-sale directives to promote new collections and stories

• Maintenance of brand and category standards of product display as defined by monthly look books
• Completion of store service requirements related to instore signs, graphics and product displays

Process Management

Opening of new stores, adherence to VM execution plans and store journey plans and maintenance of store layouts

• Daily PJP reports capturing white-glove inspection checklists and audits
• Direction of vendors for effective execution of VM themes for show windows, signs and graphics in line with brand identity and seasonal product inputs for offline stores.

People Operations

Merchandise presentation training of retail team

• Execution of weekly floorsets with photographic reports of all display executions
• Troubleshooting of store queries related to inventory health, order shipment and category layouts
  

KEY PERFORMANCE INDICATORS

• Compliance to brand and category display standards
• Compliance to standards of new store openings
• Compliance to standards of execution of marketing programs and events
• Turnaround Time for service resolution to store tickets
• Timely Escalations pertaining to floor plans and inventory management
• Monthly PJP/beat plan completion

KEY TECHNICAL & BEHAVIOURAL COMPETENCIES

• Microsoft Office
• Customer focus
• Result orientation
• Attention to detail
• Communication skills
• Collaboration and team work

REPORTING RELATIONSHIPS

Reporting To

Administrative: Business Heads
Functional: VM Operations Manager, Merchandising Head

Collaborators

Retail operations managers, central VM team, projects team, merchandising team, vendors.