Visual Merchandiser Lead

4ward Hr Consulting; Faridabad District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

4ward Hr Consulting is seeking an experienced Visual Merchandising Lead in Haryana, India. The role focuses on creating VM moodboards, guidelines, and brand-aligned displays for multi-brand outlets, shop-in-shop counters, and kiosks.

You will coordinate with vendors, manage inventories, and ensure high-quality, consistent VM across stores. Strong English, design software skills, and 7–10 years in retail VM are essential.

Qualifications

• At least 7–10 years experience in retail visual merchandising, preferably in watch industry.
• Anchored design-led VM projects, not just execution.
• Proficient in Adobe Illustrator, CorelDRAW or AutoCAD.
• Ability to think creatively about installation and visuals.
• Brand and fashion consciousness with English proficiency.

Responsibilities

• Design VM moodboards and guidelines aligned with brand narrative.
• Coordinate with vendors for display kits and fixtures.
• Maintain VM inventory and track deployment.
• Support store setups, installations, and roll-outs.
• Collaborate with Marketing, Sales, and Retail on campaigns.
• Ensure brand consistency across locations.
• Conduct store visits and VM audits.
• Prepare VM reports and presentations.

Skills

VM design

Retail merchandising

Brand storytelling

English proficiency

Tools

Adobe Illustrator

CorelDRAW

AutoCAD

Job description

1. Visual Merchandising Strategy & Guidelines

• Design innovative VM moodboards and kits for new development and trials, in line with brand narrative and story.
• Translate brand identity, product USPs, and campaign objectives into clear display standards and layouts.
• Assist in the development, documentation, and execution of visual merchandising guidelines for:
  • Multi-brand outlets (MBOs)
  • Shop-in-shop counters and kiosks
• Ensure VM guidelines are practical, scalable, and adaptable across different store formats and space constraints.

2. Display Kits, Fixtures & Vendor Coordination

• Coordinate with existing vendors for production of display kits, fixtures, signage, and brand collateral, including props, key visuals.
• Identify and evaluate new vendors for display counters (front counters, backwalls) and fixtures / POP materials
• Share clear briefs, timelines, quantities, and quality standards with vendors.
• Follow up on sampling, approvals, production timelines, and dispatch schedules.

3. POP Material Management & Record Keeping

• Maintain accurate records of all assigned POP and VM materials, outlet-wise and channel-wise.
• Track deployment status, damages, replacements, and returns.
• Raise purchase requests and place orders for VM materials only after internal approvals.
• Ensure optimum utilization of existing VM assets before re-ordering.

4. Store Setup, Installation & Execution

• Support new store setups, counter installations, and display roll-outs across channels.
• Ensure correct installation of Display kits, Fixtures, Visual communications
• Maintain strict adherence to brand identity, colour standards, spacing, and product placement norms.

5. Campaign & Sales Coordination

• Work closely with Marketing, Sales, and Retail teams for Campaign launches, Festive activations, New product introductions
• Coordinate with the sales team to prepare counter‑wise display plans based on:
  • Watches billed / Order placed quantity
  • Channel priority (brand store / MBO / online‑assisted retail)
• Propose practical display layouts aligned with business volumes and store size.

6. Brand Consistency & Quality Control

• Ensure uniformity, quality, and consistency of visual merchandising across all locations.
• Check alignment with brand guidelines of Display hierarchy, Product storytelling, Visual balance and cleanliness
• Flag deviations and ensure timely corrective actions.

7. Inventory, Logistics & Replenishment

• Maintain a central inventory of VM materials and fixtures.
• Ensure timely productiona and dispatch / replenishment of kits and collaterals
• Plan VM material movement efficiently to avoid delays during launches and roll-outs.

8. Store Visits, Audits & Feedback

• Conduct regular store visits and VM audits across regions.
• Evaluate Display execution quality, Product visibility, Compliance with guidelines
• Share structured feedback and improvement recommendations with sales and retail teams.
• Support stores with corrective VM solutions wherever required.

9. Photo & Video Shoot Support

• Support planning and coordination of product and lifestyle shoots, including watch arrangement and styling, Prop placement and background alignment
• Ensure VM aesthetics match brand standards for E-commerce, Social media, Marketing campaigns

10. Reporting & Presentations

• Prepare and maintain: category wise segment wise display of watches at stores.
• Reports & presentations: VM reports, Store audit reports, Layouts and mock-ups, Internal presentations
• Share updates on execution status, challenges, and improvement areas with internal stakeholders.

11. Competition Review, Market Intelligence & Reporting

Regularly visit competitor brand stores, MBO counters & observe and document how competing brands present their watches, including:

Overall display layout and zoning |Product grouping and hierarchy |Use of space at counters and backwalls

Review competitor display kits, fixtures & observe props and supporting elements (lifestyle props, key visuals)

Propose practical and implementable suggestions, such as: Display kit upgrades| New prop ideas |Better counter zoning |Improved branding visibility.

12. Candidate profile requirements:

• At least 7-10 yrs experience in retail visual merchandising, preferably in watch industry
• Candidate who has anchored any design‑led visual merchandising project, not just execution
• Must be proficient in designing software usage Adobe illustrator or Coraldraw or Auto CAD
• Must have the ability to think and view any installation, artwork, visual element creatively
• Brand & Fashion consciousness with English language proficiency is a must