Video Editor | As-It-Is Nutrition

Tamatar Talent; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

As-It-Is Nutrition is seeking a performance-first video editor who can both edit and design, turning raw footage into high-performing creatives for social, ads, and Amazon.

You will own edits across reels, UGCs, and product demos, ensuring strong hooks and retention, while adapting content for IG, YouTube Shorts, Meta/Google/YT ads, and Amazon formats. Collaboration with copywriters, videographers, and designers is essential.

Qualifications

• Strong in video editing with a performance-first approach.
• Experience editing for social platforms (IG, YouTube Shorts, ads).
• Ability to design thumbnails and overlays to elevate creatives.

Responsibilities

• Edit Reels/Shorts/UGC content and ad creatives focusing on hooks, pacing, and messaging.
• Adapt content for social platforms, growth ads, and Amazon A+ content.
• Design thumbnails, overlays, and premium product visuals for consistency.

Skills

Premiere Pro

Final Cut

After Effects

UGC-style editing

Tools

Canva

Photoshop

Figma

Job description

1 Line JD - A performance-first video editor role for someone who can both edit and design - turning raw footage into high-performing creatives for As-It-Is Nutrition.

1 Line JD - A performance-first video editor role for someone who can both edit and design - turning raw footage into high-performing creatives for As-It-Is Nutrition.

Our Mission

As-It-Is Nutrition exists to make honest, effective sports nutrition accessible to every Indian household, not just gym bros. We’re building India’s biggest sports nutrition brand by putting real ingredients, real transparency, and real results above hype. Today we’re the industry’s best-kept secret; our mission is to become impossible to miss - a trusted household name millions of Indians reach for to fuel their everyday lives.

About The Org

We are a digital-first business in the Sports Nutrition category, sitting at a scale of approximately 250 crores in revenue - making us the biggest brand in our category. The catch? We are still the best-kept secret in the industry - the biggest brand that not enough people have heard of yet. Our current marketing squad is an agile, 4-member team which was heavily driven by our founders up until recently. We are in the middle of a massive transformation - setting up a structured marketing team to fuel our ambitious leap. Historically, our core audience has been the dedicated "gym bros," but we are actively expanding our positioning to capture a much broader, mainstream audience. If you want to be part of a hyper-growth story, and help transition a founder-led champion into a household corporate name, this is your sandbox.

The Role

We’re looking for a performance-first editor who can both edit and design. Your job is simple: turn raw footage and ideas into high-performing creatives across social, ads, and marketplaces.

You’ll Work Closely With

• Social Media Manager
• Videographer
• Growth & Performance Team
• Copywriters
• Designers

What You’ll Own (KRAs)

High-Performance Video Editing (Core Ownership)

Edit Reels/Shorts, UGC content, ad creatives, and product demos - focused on the first 3-second hook, pacing & retention, and clear messaging.

You own the question: "Does this video stop scroll and hold attention?"

Multi-Platform Creative Adaptation

Adapt content for social media (IG, YouTube Shorts), growth ads (Meta, Google, YouTube), and Amazon (A+ content, product videos).

You own the question: "Does this creative work in its platform context?"

Design + Visual Layer Integration

Design thumbnails, text overlays, static creatives, and Amazon creatives - ensuring clean layout, readability, and a premium feel.

You own the question: "Does this look credible and high-quality?"

Creative Variation Engine

Create multiple variations from the same footage - different hooks, cuts, and formats.

You own the question: "How many testable creatives can we generate?"

Amazon Creative Optimization

Design and edit product videos, A+ content visuals, and feature callouts.

You own the question: "Does this help conversion on Amazon?"

Performance-Driven Iteration (Critical)

Work with the growth team to understand performance data and identify winning edits - turning insights into better edits and faster iterations.

You own the question: "How do our creatives improve every week?"

Cross-Team Collaboration

Work with copywriters (scripts to execution), videographers (footage to output), and designers (visual consistency).

KPIs - How You’ll Be Measured

• Watch Time / Retention Rate: % of viewers watching till the end - driven by editing quality and story flow
• Hook Effectiveness (First 3 Seconds): Scroll-stop rate
• CTR (for Ad Creatives): Target 15-30% improvement over baseline
• Conversion Rate Contribution: Impact of creatives on landing page / Amazon conversions
• Creative Output Velocity: 20-40 edited pieces/week (depending on complexity)
• Variation Output: 3-5 variations per asset
• Turnaround Time: Raw footage to final output - quick TAT
• Platform Adaptation Quality: How well creatives perform across social, ads, and Amazon

What “Good” Looks Like

• Edits feel native, fast, and engaging
• Designs are clean, readable, and premium
• Thinks in hooks, cuts, and variations
• Can answer: "Why did this edit perform?"

What We Don't Want

• Only cinematic editors
• Designers who don't understand video
• Editors who ignore performance

Must-Have Skills

• Strong in Premiere Pro / Final Cut / After Effects
• Strong in Canva / Photoshop / Figma
• Experience with UGC-style editing and D2C content

Bonus (Big Plus)

• Experience in health / wellness
• Understanding of Amazon marketplace creatives
• Basic understanding of performance marketing

Other details -

Location: JP Nagar, Bangalore Experience: 2–4 Years (Ideally could look like - 1-2 years on the agency-side + 1-2 years on the brand-side) Work Timings: Monday to Friday, 9:00 AM to 6:00 PM