Graphics and Visual Designer | As-It-Is Nutrition

Tamatar Talent

Bengaluru

On-site

INR 1,500,000 - 2,200,000

Full time

29 hours ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

As It Is Nutrition in Bengaluru seeks a performance-first Senior Designer who thinks in creatives that convert, not just visuals that look good. You will design for social, ads, and marketplaces with a focus on scroll-stopping visuals and clear communication.

Collaborate with copywriters, editors, and the social team to ensure conversion-led output across platforms while building a cohesive visual identity and design system.

Qualifications

Strong expertise in Photoshop / Illustrator / Figma.
Strong in Canva (for speed workflows).
Experience with D2C brands, ad creatives, and social media design.

Responsibilities

Design performance-driven creatives for social, ads, and marketplaces.
Create static ads (Meta, Google), social creatives (IG, YouTube), landing page visuals, and Amazon images/A+ content.
Develop and maintain visual identity, design systems, and templates for consistent branding across touchpoints.
Collaborate with copywriters, editors, and social teams to optimize messaging and formats.

Skills

Photoshop

Illustrator

Figma

Canva

Ad creatives

Social design

Job description

A performance-first design role for someone who thinks in creatives that convert, not just visuals that look good - designing for social, ads, and marketplaces at As It Is Nutrition.

Our Mission

As It Is Nutrition exists to make honest, effective sports nutrition accessible to every Indian household, not just gym bros. We're building India's biggest sports nutrition brand by putting real ingredients, real transparency, and real results above hype. Today we're the industry's best-kept secret; our mission is to become impossible to miss - a trusted household name millions of Indians reach for to fuel their everyday lives.

About The Org

We are a digital-first business in the Sports Nutrition category, sitting at a scale of approximately 250 crores in revenue - making us the biggest brand in our category. The catch? We are still the best-kept secret in the industry - the biggest brand that not enough people have heard of yet. Our current marketing squad is an agile, 4-member team which was heavily driven by our founders up until recently. We are in the middle of a massive transformation - setting up a structured marketing team to fuel our ambitious leap. Historically, our core audience has been the dedicated "gym bros," but we are actively expanding our positioning to capture a much broader, mainstream audience. If you want to be part of a hyper-growth story, and help transition a founder-led champion into a household corporate name, this is your sandbox.

The Role

We're looking for a performance-first Senior Designer, not a "visual artist." Your job is simple: design creatives that drive attention, trust, and conversion across social, ads, and marketplaces.

You'll Work Closely With

Growth & Performance Team
Social Media Team
Copywriters
Editors & Videographers
Founders

What You'll Own (KRAs)

Performance Creative Design (Core Ownership)

Design static ads (Meta, Google), social creatives (IG, YT), landing page visuals, and Amazon creatives (A+ content, product images) - focused on scroll-stopping visuals, clear communication, and conversion-first design.

You own the question: "Does this creative make people stop and click?"

Creative Testing Engine

Create multiple variations per concept - different layouts, hooks, and visual directions - to enable rapid A/B testing.

You own the question: "How many testable creatives can we generate weekly?"

Visual Communication & Clarity

Translate complex product benefits and the pain-to-solution-to-outcome journey into simple, clear visuals.

You own the question: "Can someone understand this in 2 seconds?"

Brand System & Consistency

Build and maintain visual identity, design systems, and templates - ensuring consistency across all touchpoints.

You own the question: "Does everything look like one brand?"

Platform-Native Design

Design differently for Instagram, ads, Amazon, and the website.

You own the question: "Does this design fit the platform context?"

Amazon & Conversion Design

Create product images, infographics, and A+ content.

You own the question: "Does this improve conversion on marketplace?"

Performance-Led Iteration (Critical)

Work with the growth team to understand what creatives perform and identify patterns - turning insights into better design directions and faster iterations.

You own the question: "How do our creatives improve week-on-week?"

Cross-Team Collaboration

Work with copywriters on messaging, editors on video overlays, and the social team on content formats.

KPIs - How You'll Be Measured

CTR (Click-Through Rate): Target 15-30% improvement over baseline
Conversion Rate (CVR): Contribution to landing page and Amazon conversions
Creative Output Velocity: 15-25 high-quality creatives/week
Variation Output: 3-5 variations per idea
Winning Creative Ratio: 20-30% of creatives performing above average
Visual Clarity Score: Message understood in under 2 seconds (qualitative but critical)
Turnaround Time: Concept to final design in 48-72 hours
Brand Consistency: Consistent look across ads, social, website, and Amazon

What 'Good' Looks Like