Vice President Sales Marketing

SMA - Strategic Management Alliance; Bengaluru; On-site; INR 5,000,000 - 9,000,000; Full time

Job summary

Leading Luxury Hospitality & Experiential Leisure Group seeks a Vice President of Sales & Marketing in Bengaluru. You will shape the overall vision across Sales, Marketing, Revenue, Distribution and Business Development for a luxury multi-property portfolio.

Reporting to the CEO, you will drive sustainable revenue growth, expand market share, elevate brand positioning, and lead a high-performance Sales and Marketing organization across corporate and property levels.

Qualifications

• Bachelor’s degree required in hospitality, business administration, or marketing.
• MBA or post graduate qualification in Sales & Marketing strongly preferred.
• 20+ years of progressive leadership experience in Hospitality Sales & Marketing.
• 5+ years in senior executive leadership managing multi-property or group operations.

Responsibilities

• Formulate and execute pan-India and international sales strategies for topline growth.
• Lead integrated marketing, revenue management, and distribution across properties.
• Mentor and build high-performing sales and marketing teams and governance.

Education

Bachelor’s Degree in Hospitality Management, Business Administration, or Marketing

MBA or Post Graduate qualification in Sales & Marketing

Job description

Company: Leading Luxury Hospitality & Experiential Leisure Group

About the Company

We are hiring on behalf of our client, a premier Luxury Hospitality and Experiential Leisure Group , recognized for its portfolio of high-end resorts, boutique stays, and curated guest experiences across scenic destinations.

The organization is celebrated for delivering design-led, high-quality hospitality with a strong commitment to sustainability, authentic local integration, and service excellence. With a growing footprint and expanding portfolio, the group continues to strengthen its market presence through strategic brand development and multi-channel revenue growth.

Scope of the Role

The Vice President – Sales & Marketing will serve as a core strategic leader, responsible for conceptualizing and executing the overarching Sales, Marketing, Revenue, Distribution, and Business Development vision across all properties and brand tiers.

Reporting to the Chief Executive Officer, this role is tasked with driving sustainable revenue growth, expanding market share, elevating brand positioning, and building high-performing Sales and Marketing Department.

Objectives of the Role

• Drive multi-channel revenue growth and profitability across all operating properties and upcoming expansions.
• Elevate direct digital reach and strengthen integrated marketing and brand positioning across luxury markets.
• Optimize revenue management framework, distribution channels, RevPAR, ADR, and overall market share.
• Cultivate strategic alliances, trade partnerships, and high-value corporate/MICE key accounts nationally and internationally.
• Mentor and build a world-class, customer-centric sales and marketing structure across corporate and property levels.

Key Responsibilities

Sales Leadership & Market Penetration

• Formulate and execute pan-India and international sales strategies to achieve topline and profitability targets.
• Lead high-value account acquisition across Corporate, MICE, Leisure, Travel Trade, and OTA segments.
• Establish sales governance, account mapping protocols, and strategic performance metrics.

Integrated Marketing & Brand Management

• Drive comprehensive brand and marketing strategies for all portfolio brands across digital, print, and offline channels.
• Oversee high-impact brand campaigns, PR initiatives, strategic media partnerships, and performance marketing programs.
• Enhance brand awareness, digital booking share, and direct customer engagement.
• Partner with Revenue Management teams to optimize pricing models, ADR, RevPAR, and property occupancy.
• Direct channel distribution strategies to drive direct bookings and maximize channel profitability.
• Identify strategic growth avenues, market expansion opportunities, and cross-industry partnerships.
• Spearhead sales and marketing deployment for property launches, market-entry programs, and brand extensions.
• Maintain active engagement with key industry bodies, global distribution networks, and strategic travel partners.

Leadership, Governance & Quality Management

• Lead, mentor, and build corporate and property-level Sales, Marketing, and Revenue teams.
• Manage annual business planning, capital allocation, P&L alignment, and forecasting workflows.
• Ensure strict adherence to corporate governance, ISO standards, Quality Management Systems (QMS), and statutory frameworks.

Qualifications & Experience

• Education: Bachelor’s Degree in Hospitality Management, Business Administration, or Marketing. An MBA or Post Graduate qualification in Sales & Marketing is strongly preferred.
• Overall Experience: 20+ years of progressive leadership experience in Hospitality Sales & Marketing, with deep expertise in the luxury, resort, and experiential leisure segments.
• Leadership Experience: Minimum 5 years in a senior executive leadership role managing multi-property, multi-brand, or group-level sales and marketing operations.
• Track Record: Proven success in driving multi-property revenue growth, launching new hospitality assets, and repositioning premium brands.
• Strategic Sales Planning, Business Development, & P&L Management
• Advanced Revenue Management & Channel Distribution (ADR, RevPAR, Occupancy)
• Integrated Brand Management, PR, & Digital Performance Marketing
• MICE, Corporate, Leisure, Trade, & International Market Expansion
• Executive Leadership, High-Performance Team Development, & Mentorship
• Strategic Business Planning, Financial Forecasting, & Governance/QMS Adherence