Marketing Manager

Pinnacle People Co.; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Senior leadership access

Creative freedom

Competitive compensation

Collaborative culture

Job summary

Pinnacle People Co. is seeking a dynamic Marketing & Communications Manager for a renowned standalone luxury hotel in Mumbai. This leadership role defines brand narrative across digital channels, PR, in-hotel guest experience, and luxury trade partnerships.

The ideal candidate will bring luxury hospitality marketing expertise, a strong Mumbai PR network, and a proven ability to translate brand values into campaigns that drive revenue and brand equity.

Qualifications

• 8–12 years in progressive marketing roles, with luxury hospitality focus.
• At least 5 years in luxury hotels or high-end hospitality.
• Strong PR network across Mumbai lifestyle, travel, and luxury media.
• Proven track record in digital marketing, social media, and content strategy.
• Degree in Marketing, Communications, Hospitality Management, or related discipline.

Responsibilities

• Develop and own the annual marketing and communications calendar aligned to hotel revenue goals.
• Define the hotel's brand voice, visual identity standards, and messaging across all channels.
• Oversee production of collateral—print, digital, photography, video, and in-hotel creative.

Skills

Luxury marketing

PR & media relations

Digital marketing

Education

Bachelor's degree in Marketing, Communications, Hospitality Management, or related discipline

Tools

Canva

Adobe Creative Suite

CMS platforms

Job description

We are seeking a dynamic and creative Marketing & Communications Manager for a celebrated luxury standalone hotel in Mumbai. This is a pivotal leadership role responsible for defining and executing the hotel's brand narrative across all guest touchpoints — from digital channels and PR to in-hotel guest experience and luxury trade partnerships.

The ideal candidate brings a sophisticated understanding of luxury hospitality marketing, a strong PR network in Mumbai, and the ability to translate brand values into compelling campaigns that drive revenue and brand equity.

KEY RESPONSIBILITIES

Brand & Communications Strategy

• Develop and own the annual marketing and communications calendar aligned to hotel revenue goals
• Define the hotel's brand voice, visual identity standards, and messaging across all channels
• Oversee production of all collateral — print, digital, photography, video, and in-hotel creative

Public Relations & Media

• Manage relationships with lifestyle, travel, food & beverage, and luxury media — print and digital
• Drive press coverage, editorial features, influencer partnerships, and FAM trip programmes
• Act as brand spokesperson for media interactions; manage crisis communications when required

Digital Marketing & Social Media

• Lead digital strategy across the hotel's website, SEO/SEM, email marketing, and OTA presence
• Manage all social media platforms (Instagram, LinkedIn, Facebook) with a luxury-appropriate tone of voice
• Oversee influencer and content creator collaborations; monitor analytics and optimise performance

Revenue & Commercial Marketing

• Collaborate with Sales and Revenue Management to craft promotional campaigns and packages
• Drive F&B, spa, wedding, and events marketing to maximise non-room revenue streams
• Track ROI on marketing spends and present performance reports to the General Manager

Stakeholder & Community Engagement

• Build relationships with luxury lifestyle communities, corporate clients, and cultural institutions in Mumbai
• Plan and execute brand events, launches, media evenings, and curated guest experiences
• Manage agency partners — PR firms, creative agencies, photography, and digital vendors

CANDIDATE PROFILE

• 8–12 years of progressive marketing experience, with at least 5 years in luxury hotels or high-end hospitality
• Demonstrable PR network across Mumbai lifestyle, travel, and luxury media landscape
• Proven track record in digital marketing, social media, and content strategy
• Experience managing budgets and agency relationships
• Exceptional written and verbal communication in English; additional languages an advantage
• Degree in Marketing, Communications, Hospitality Management, or a related discipline

Preferred

• Experience with standalone luxury properties (vs. chain hotels) in an owner-led environment
• Exposure to F&B-led brand storytelling — restaurant, bar, and culinary programming
• Familiarity with luxury lifestyle events and wedding market in Mumbai
• Working knowledge of design tools (Canva, Adobe Creative Suite) and CMS platforms

WHAT WE OFFER

• Senior leadership role with direct access to the General Manager and ownership
• Creative freedom to shape the marketing identity of an iconic Mumbai luxury property
• Competitive compensation package with performance-linked incentives
• A collaborative, owner-led culture that values initiative and excellence