Deputy General Manager Marketing

Adept Global; Mumbai; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

A luxury hospitality firm is seeking a Mid-Senior level marketing professional in Mumbai. The role demands 10-15 years of experience in brand and growth marketing, focusing on Banquets & Catering. Responsibilities include driving brand strategies, leading campaigns, and optimizing digital marketing initiatives. The ideal candidate will have strong storytelling capabilities and leadership experience in high-impact teams. This full-time position offers a dynamic environment to innovate within luxury hospitality.

Qualifications

• 10–15 years of experience in brand and growth marketing within luxury hospitality.
• Proven success in launching or repositioning food-centric brands.
• Balanced expertise in long-term brand building and data-driven performance marketing.
• Strong visual and verbal storytelling capability.

Responsibilities

• Define and drive brand positioning for Banquets & Catering.
• Lead new brand creation initiatives and ensure luxury tone across touchpoints.
• Collaborate closely with culinary, operations, and product teams.
• Build brand equity through cohesive content strategies.
• Own and optimise digital lead generation strategies for banquets & catering.
• Work closely with sales leadership to support revenue growth.
• Participate in industry events to leverage consumer insights.

Skills

Brand and growth marketing

Strong visual storytelling

Leadership of high-impact teams

Data-driven performance marketing

Culinary curiosity

Collaboration

Job description

Reporting to: Business Head – Banquets & Corporate Catering

Mandatory Work Experience in marketing Luxury Hospitality (5*) or International QSR background.

Ad Agency talent with similar clients may apply.

Key Responsibilities

1. Brand Strategy & Portfolio Management

• Define and drive brand positioning, personality, and architecture for Banquets & Catering and its portfolio and future luxury brands.
• Lead new brand creation initiatives, covering naming, identity development, brand narrative, and go-to-market strategy.
• Ensure a consistent luxury tone, visual language, and brand experience across all touchpoints.
• Define end-to-end customer journeys aligned with each brand’s unique value proposition.
• Create and scale in‑house food court brands across cuisines, formats, and price points, based on:
• End-user profiles
• Age groups
• Client expectations and business objectives
• Define and manage brand architecture for our multi‑brand ecosystem (in‑house and franchise models).

2. Culinary & Product Integration

• Collaborate closely with culinary, operations, and product teams to bring theme‑led menu and dining concepts to life.
• Translate culinary concepts into compelling brand stories, presentations, and client‑facing formats that support sales storytelling.
• Champion the guest culinary and service experience as a core brand expression.
• Lead chef collaborations for food courts, including partnerships with renowned Indian chefs for curated counters and limited‑edition menus.
• Translate chef‑led partnerships into scalable, repeatable food court concepts.

3. Content, Campaigns & Communications

• Build brand equity through cohesive content strategies across owned, paid, and earned channels.
• Lead development of campaign narratives, brand experiences, and storytelling platforms to keep the portfolio relevant and aspirational.
• Drive a strong social media and influencer strategy to build awareness, recall, and engagement.
• Oversee creation of all marketing collateral, including:
• Brand films and videos
• Invitations and PR kits
• Strategise food court‑specific campaigns focused on:
• Footfall growth
• Repeat consumption
• Brand discovery

4. Performance Marketing & Digital Growth

• Own and optimise digital lead generation strategies across SEO, paid media, email marketing, and allied channels for banquets & catering
• Partner with the Digital Marketing Manager and agencies to track lead generation ROI, conversion metrics, and campaign performance for banquets & catering.
• Identify marketing technology requirements and oversee implementation.

5. Sales Enablement & Business Impact

• Work closely with sales leadership to ensure marketing initiatives directly support revenue growth and business objectives.
• Equip sales teams with high‑impact tools, including:
• Themed menus
• Curated tasting experiences
• Monitor market feedback and refine strategies based on sales performance and client insights.
• Own annual marketing budgets, ROI tracking, and coordination with finance to ensure:
• Spend discipline
• Measurable outcomesAlignment with team KPIs

6. Networking & Firsthand Consumer Insights

• Actively participate in industry forums, trade events, showcases, and key events hosted or catered by us.
• Build strong networks across the hospitality, F&B, and real estate ecosystem.
• Leverage firsthand insights to drive consumer‑centric brand and campaign decisions.

7. Team Leadership & Cross‑Functional Collaboration

• Lead and mentor a 8‑member in‑house marketing team including design team
• Manage external creative, PR, and performance agencies with team
• Build strong cross‑functional alignment with senior leadership, operations, culinary, and on‑ground teams.
• Foster a high‑performance, insight‑led, and innovation‑driven marketing culture.

Qualifications

• 10–15 years of experience in brand and growth marketing within luxury hospitality, premium F&B, luxury lifestyle, or high‑end consumer‑facing sectors.
• Proven success in launching or repositioning food‑centric brands.
• Balanced expertise in long‑term brand building and data‑driven performance marketing.
• Demonstrated leadership of small, high‑impact teams and agency ecosystems.
• Strong visual, verbal, and experiential storytelling capability.
• Comfort with budgets, KPIs, marketing technology, and executive‑level reporting.
• Culinary‑Curious & Experience‑Led: Naturally connects food trends, guest aspirations, and commercial strategy.
• Strategic Executor: Seamlessly translates brand vision into hands‑on execution.
• Story‑Seller: Crafts narratives that resonate with clients, chefs, and leadership alike.
• Data‑Minded: Treats leads, ROAS, and brand equity as equally critical KPIs.
• Collaboration Catalyst: Builds trust across teams to convert ideas into flawless on‑ground execution.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• Food and Beverage Services, Caterers, and Hotels and Motels