Vice President - Sales

Drishti Group; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading education administration company in New Delhi is seeking an Executive for Sales and Business Development. The ideal candidate will have a Bachelor's degree and preferably an MBA with strong expertise in online sales funnels and tele-counselling techniques. Responsibilities include developing revenue plans, leading a sales team, and ensuring performance management across online operations. This full-time role focuses on data-driven strategies to optimize sales processes and enhance student engagement.

Qualifications

• Bachelor’s degree required; MBA preferred in Sales, Marketing, Operations, or Business Management.
• Certifications in Digital Sales or CRM Management are an added advantage.
• Strong analytical skills to interpret key KPIs.

Responsibilities

• Develop and execute online revenue plans for courses.
• Lead the online sales workforce and implement a performance-driven culture.
• Conduct revenue review meetings and streamline sales operations.
• Conduct analysis of lead flow, demo-to-sale ratios, counselor productivity, website and app conversions, and student purchase behaviour.
• Lead the pan-India online sales workforce including online counsellors, tele-sales executives, WhatsApp and chat support teams, CRM leads and coordinators, and online counselling heads.
• Implement a performance-driven culture with defined KRAs, KPIs, incentives, SOP compliance, and structured performance improvement plans.

Skills

Online sales funnels

Lead nurturing

Tele-counselling techniques

Analytical skills

Performance Management

Data analysis

SOP compliance

Education

Bachelor’s degree

MBA in Sales, Marketing, Operations, or Business Management

Tools

CRM dashboards

Google Sheets

WhatsApp for Business

Job description

Responsibilities

• Develop and execute monthly, quarterly, and annual online revenue plans for all online courses.
• Build standardized sales frameworks, call scripts, and conversion funnels tailored for online admissions, including tele-counselling, WhatsApp enquiries, inbound and outbound calls, and CRM-based lead management.
• Ensure consistent achievement of online revenue numbers through real-time monitoring, digital funnel optimization, and timely interventions.
• Conduct analysis of lead flow, demo-to-sale ratios, counselor productivity, website and app conversions, and student purchase behaviour.
• Team Leadership and Workforce Management – Online Division
• Lead the pan-India online sales workforce including online counsellors, tele-sales executives, WhatsApp and chat support teams, CRM leads and coordinators, and online counselling heads.
• Implement a performance-driven culture with defined KRAs, KPIs, incentives, SOP compliance, and structured performance improvement plans.
• Performance Management – Online Funnel
• Conduct weekly revenue review meetings covering leads, demos, conversions, refunds, drop-off reasons, and counsellor performance.
• Ensure that all app and website leads, missed calls, callback requests, WhatsApp messages, and CRM entries are accurately captured, nurtured, followed, and converted as per SOPs.
• Streamline online sales operations including query management, call logs, fee collection workflows, digital documentation, dashboards, and daily reporting.
• Ensure uniformity across the online sales ecosystem in terms of communication quality, turnaround time, product knowledge, counselling accuracy, and student experience.

Eligibility and Qualifications

Educational Background

Bachelor’s degree required; MBA preferred in Sales, Marketing, Operations, or Business Management.

Certifications in Digital Sales, CRM Management, EdTech Operations, or related domains are an added advantage.

Sales and Counselling Expertise

Strong understanding of online sales funnels, lead nurturing, tele-counselling techniques, admission processes, and student behaviour.

Experience in building and optimizing call scripts, sales SOPs, counselling frameworks, and conversion funnels (web, app, WhatsApp).

Data-Driven Decision Making

Ability to work with CRM dashboards, Google Sheets, telephony data, productivity metrics, and funnel analytics.

Strong analytical skills to interpret key KPIs including lead-to-demo ratio, demo-to-admission ratio, cost per acquisition, customer acquisition cost, average revenue per user, customer lifetime value, refund rates, and conversion cycles.

Major KRAs

• Sales Strategy
• Team Leadership and Workforce Management
• Performance Management
• Collaboration with Other Departments (Non-Marketing)
• Qualification and Experience

Preferred Qualification

MBA – Sales and Marketing

Seniority level

Executive

Employment type

Full-time

Job function

Sales and Business Development

Industries

Education Administration Programs

Referrals increase your chances of interviewing at Drishti Group by 2x