Vertical Head-B2G

Dignifyd; South Delhi; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Dignifyd invites an experienced Vertical Head - B2G / Government Business to lead and grow strategic government accounts across departments, PSUs, and government-linked institutions in India.

You will own the business strategy, set revenue targets, drive tenders and GeM opportunities, build senior stakeholder relationships, and guide a high-performance government sales team to deliver value-driven outcomes.

Qualifications

• 10-15+ years of experience in B2G, Government, PSU business development, or institutional sales.
• Strong understanding of government procurement processes (tenders, RFPs, GeM, PSU buying).
• Proven experience managing large government/institutional accounts and complex sales cycles.
• MBA/PGDM in Sales, Marketing, Business Management, or related discipline preferred.

Responsibilities

• Own the business strategy, revenue targets, sales pipeline, and growth plan for the assigned government vertical.
• Identify and pursue government tenders, RFPs, GeM opportunities, and institutional projects across relevant departments.
• Build and manage senior-level relationships with government stakeholders, consultants, system integrators, and strategic partners.
• Lead complex, tender-led sales cycles and drive opportunities from identification through closure.
• Collaborate with Product, Technology, Operations, and Commercial teams to develop customer-focused solutions, proposals, bids, and implementation plans.
• Lead the vertical team, monitor business performance, and provide revenue forecasts, pipeline updates, and market intelligence to senior leadership.
• Develop strategic partnerships and identify new avenues for business expansion.

Skills

Stakeholder management

Negotiation

Presentation skills

Strategic planning

Public procurement

Education

MBA/PGDM in Sales/Marketing or related

Tools

GeM platform

Job description

Vertical Head - B2G / Government Business

We are looking for an experienced Vertical Head - B2G / Government Business to lead and grow strategic government business across multiple departments and sectors.

The hiring is for vertical leadership opportunities covering various government domains, including Food, Excise, Customs, Education, Railways, and other Central & State Government departments, PSUs, and government-linked institutions.

The role will involve developing the business strategy, driving revenue growth, managing the sales pipeline, identifying and converting government tenders and institutional opportunities, and building strong relationships with key stakeholders.

Key Responsibilities

• Own the business strategy, revenue targets, sales pipeline, and growth plan for the assigned government vertical.
• Identify and pursue government tenders, RFPs, GeM opportunities, and institutional projects across relevant departments.
• Build and manage senior-level relationships with government stakeholders, consultants, system integrators, and strategic partners.
• Lead complex, tender-led sales cycles and drive opportunities from identification through closure.
• Collaborate with Product, Technology, Operations, and Commercial teams to develop customer-focused solutions, proposals, bids, and implementation plans.
• Lead the vertical team, monitor business performance, and provide revenue forecasts, pipeline updates, and market intelligence to senior leadership.
• Develop strategic partnerships and identify new avenues for business expansion.

What We're Looking For

• 10-15+ years of experience in B2G, Government, PSU business development, or institutional sales.
• Strong understanding of government procurement, tenders, RFPs, GeM, and PSU buying processes.
• Proven experience managing large government/institutional accounts and complex sales cycles.
• Strong stakeholder management, negotiation, commercial, and presentation skills.
• Demonstrated ability to develop and execute business strategies and revenue plans.
• Experience working with government departments such as Food, Excise, Customs, Education, Railways, or similar government sectors will be an advantage.
• Experience in supply chain, logistics, distribution, warehousing, or technology-enabled government programs is desirable.
• Exposure to IoT, GPS/telematics, RFID, asset tracking, monitoring, or digital transformation solutions is an advantage.
• MBA/PGDM in Sales, Marketing, Business Management, or a related discipline is preferred.