Senior Performance Marketing Manager

BrandPipal; Dadri; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

BrandPipal, a Digital Marketing powerhouse, is seeking an experienced Senior Performance Marketing Manager to plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, Taboola, LinkedIn, and Microsoft Ads.

The ideal candidate will bring 8+ years of hands‑on experience in performance marketing, strong analytics and conversion tracking, and a proven track record of driving measurable growth through data‑driven strategy and rigorous testing.

Qualifications

• 8+ years of hands‑on performance marketing experience.
• Expertise in Google Ads, Meta Ads, Taboola, and LinkedIn Ads.
• Strong analytics, attribution, and conversion tracking capabilities.
• Experience with ecommerce advertising including Shopify.
• Proficiency in Looker Studio, Excel, and Google Sheets.
• Budget management and ROI‑driven optimization.

Responsibilities

• Plan and execute performance marketing strategies to generate leads, sales, and ROI.
• Manage campaigns across Google Ads, Meta Ads, Taboola, LinkedIn, and Microsoft Ads.
• Implement and troubleshoot tracking with GTM, GA4, Google Ads, Meta Pixel, and CAPI.
• Develop audience targeting, remarketing, bidding, and budget allocation strategies.
• Optimize campaigns for CTR, CPC, CPM, CPL, CPA, conversion rate, CAC, and ROAS.
• Run A/B tests on creatives, ad copy, audiences, landing pages, and strategies.
• Analyze performance, identify optimizations, and scale while maintaining cost efficiency.
• Build dashboards and reports using Looker Studio, Excel, and Google Sheets.
• Monitor budgets, pacing, and forecasts against KPIs.

Skills

Paid media management

Google Ads

Meta Ads

GA4

GTM

Looker Studio

Analytics & reporting

Tools

Google Merchant Center

Shopify

Looker Studio

Job description

Job Title: Senior Performance Marketing Manager

Department: Digital Marketing

Experience: 8+ years

Location: Noida

About BrandPipal

Brand Pipal is the creative marketing powerhouse incubated within NLB Services. We combine strategic thinking, creative storytelling, performance marketing, and technology-driven execution to build impactful brand experiences.

Our expertise spans Employer Branding, B2B Marketing, Account-Based Marketing (ABM), Demand Generation, Content, Paid Media, and Strategic Communications. We partner with leading enterprises to drive measurable business growth through highly targeted and relationship-led marketing programs.

Role Overview

We are looking for an experienced, data-driven Senior Performance Marketing Manager to plan, execute, and optimize multi-channel digital advertising campaigns. The ideal candidate will bring strong hands‑on expertise in paid media, analytics, conversion tracking, and performance optimization, along with a proven track record of driving measurable business growth.

Key Responsibilities

• Plan and execute performance marketing strategies aligned with business goals, with a focus on lead generation, sales, customer acquisition, and ROI.
• Manage and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max, and Demand Gen), Meta Ads (Facebook and Instagram), Taboola, LinkedIn Ads, and Microsoft Ads.
• Implement and troubleshoot tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads conversion tracking, Meta Pixel, Conversions API (CAPI), and custom event tracking.
• Develop strategies for audience targeting, remarketing, retargeting, keyword research, bidding, and budget allocation.
• Optimize campaigns against key metrics, including CTR, CPC, CPM, CPL, CPA, conversion rate, CAC, and ROAS.
• Run A/B tests on creatives, ad copy, audiences, landing pages, and campaign strategies.
• Analyze campaign performance, identify optimization opportunities, and scale campaigns while maintaining cost efficiency.
• Build performance dashboards and reports using Looker Studio, Excel, and Google Sheets.
• Monitor budgets, pacing, and forecasts, and track performance against KPIs.

Required Skills and Qualifications

• 8+ years of hands‑on experience in performance marketing and paid media management.
• Strong expertise in Google Ads, Meta Ads, Taboola, LinkedIn Ads, Microsoft Ads, GTM, and GA4.
• Proven experience in conversion tracking, attribution, analytics, and campaign troubleshooting.
• Strong understanding of paid media strategy, funnel optimization, audience segmentation, and remarketing.
• Hands‑on experience with e‑commerce advertising, including Google Merchant Center, Meta Commerce Manager, and Shopify.
• Demonstrated experience managing advertising budgets and delivering measurable business results.
• Proficiency in Looker Studio, Excel, and Google Sheets.
• Strong analytical, communication, problem‑solving, and stakeholder management skills.

Good to Have

• Familiarity with DV360 and Amazon Ads.

Key Performance Indicators

• Achievement of lead generation and sales targets
• CPL, CPA, CAC, and ROAS
• Conversion rate and lead quality
• Budget utilization and optimization
• Tracking accuracy and reporting quality
• Campaign scalability and overall marketing efficiency

Ideal Candidate

A strategic yet hands‑on performance marketer who can independently manage campaigns end to end, troubleshoot tracking issues, analyze data, and turn advertising investment into measurable business growth.