U.S. B2B Growth & ABM Specialist

AIS Techolabs.; Ahmedabad District; On-site; INR 8,637,000 - 13,436,000; Full time

Job summary

The role involves building tailored messaging, collaborating with sales, marketing, and product teams to maximize pipeline quality and conversion across multiple channels.

Responsibilities

• Define and refine AIS Technolabs' ICPs for the U.S. market.
• Segment accounts by company size, funding, tech stack, hiring velocity, business model, and buying intent.
• Identify key U.S. C-suite and VP-level decision-makers (CEO, CTO, CIO, VP of Engineering, VP of Product).
• Own campaigns end-to-end: ICP → Target Accounts → Messaging → Offer → Content → Landing Page Briefs → Outreach → Lead Nurture → BDR Handoff.
• Build multi-touch messaging sequences across email, LinkedIn, and digital assets; perform A/B testing to maximize conversion.
• Provide BDRs with verified account lists, buyer personas, trigger-event context, and outreach playbooks; boost outbound meetings.
• Manage GTM tech stack (Apollo.io, LinkedIn Navigator, HubSpot/Salesforce, Clay, Make/Zapier) and automation workflows.
• Support targeted paid campaigns (LinkedIn Ads, Google, retargeting) focused on converting qualified pipeline.

Job description

Key Responsibilities

1. 1. U.S. Market & ICP Strategy
   • Define and continuously refine AIS Technolabs' Ideal Customer Profiles (ICPs) for the U.S. market segment.
   • Segment accounts based on company size, funding stage, tech stack, hiring velocity, business model, and active buying intent.
   • Identify key U.S. C-suite and VP-level decision-makers (CEOs, CTOs, CIOs, VP of Engineering, VP of Product, Digital Transformation Leaders).
2. 2. Account-Based Marketing (ABM) & Intent Workflows
   • Design and execute high-touch U.S. ABM campaigns using platforms like Apollo.io, LinkedIn Sales Navigator, and Clay.
   • Track account-level buying signals including funding rounds, executive turnover, active tech modernization initiatives, AI adoption, cloud migration, and tech stack shifts.
   • Develop tailored, account-specific strategies rather than executing generic blast campaigns.
3. 3. Focused Offer & Demand Generation
   • Turn core capabilities (AI/ML Development, Custom Software, MVP Engineering, App Modernization, Dedicated Engineering Teams, Automation) into high-converting commercial offers.
   • Identify specific vertical opportunities rather than marketing all IT services simultaneously.
4. 4. End-to-End Campaign Development
   • Own campaigns end-to-end: ICP → Target Accounts → Messaging → Offer → Content → Landing Page Briefs → Outreach → Lead Nurture → BDR Handoff → Opportunity.
   • Build multi-touch messaging sequences across cold email, LinkedIn, and targeted digital assets.
   • Conduct continuous A/B testing on offers, copy, and distribution channels to maximize conversion.
5. 5. BDR Enablement & Operational Alignment
   • Supply BDRs with verified account lists, detailed buyer personas, trigger-event context, personalized copy angles, and follow-up playbooks.
   • Serve as the strategic force multiplier to double BDR productivity and outbound meeting conversion rates.
6. 6. Tech Stack & Automation Architecture
   • Manage and optimize GTM technologies: Apollo.io, LinkedIn Sales Navigator, HubSpot/Salesforce, Clay, Instantly/Smartlead, Make/Zapier, and AI enrichment platforms.
   • Build scalable workflows connecting data enrichment, lead scoring, BDR task assignments, and CRM pipeline tracking.
7. 7. Paid & Account-Based Acquisition
   • Support targeted paid campaigns (LinkedIn Ads, Google Search, Retargeting, ABM Display) focused strictly on acquiring qualified pipeline over vanity impressions.
8. 8. Sales Collateral & Thought Leadership
   • Translate complex technical solutions into crisp business outcome messaging for U.S. executives.
   • Oversee creation of one-pagers, ROI calculators, case study briefs, executive decks, and lead magnets.