Trade Relations & Strategic Alliances

SOTC Travel Ltd.; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

SOTC Travel Ltd. in Mumbai seeks a Trade Relations & Strategic Alliances professional to lead partnerships with tourism boards, airlines, and hotel partners, driving joint marketing initiatives and co-op funding.

You will collaborate across Marketing, Product, MIS, Finance, Legal, and Operations to negotiate agreements, monitor campaigns, and ensure timely delivery of contractual commitments, revenue targets, and partner satisfaction.

Qualifications

• 6-12 years of experience in strategic partnerships, alliance management, tourism marketing, travel, hospitality, aviation, or related industries.
• Proven experience working with tourism boards, airlines, hospitality partners, or destination marketing organizations.
• Strong track record in securing partnership funding and managing joint marketing campaigns.

Responsibilities

• Strategic Partnerships Management: Develop and manage strategic relationships with tourism boards, national tourism organizations, attractions, airlines, hotel partners, and other travel ecosystem stakeholders.
• Joint Marketing & Campaign Management: Conceptualize and implement co-branded marketing campaigns with partners across online and offline channels.
• Commercial Negotiations & Funding: Negotiate marketing support, co-op funding, sponsorships, and commercial agreements with partners.
• Cross-Functional Coordination: Collaborate with Marketing, Business, Product, Revenue, MIS, Finance, Accounts, Legal, and Operations teams to implement partnership initiatives.
• Performance Tracking & Reporting: Monitor campaign ROI, partner commitments, and business outcomes; prepare reports for internal and external stakeholders.

Skills

Partnership management

Alliance development

Campaign management

Negotiations

Marketing collaboration

Budget management

Project management

Analytics & reporting

Communication & presentation

Relationship building

Job description

• 6-12 years of experience in strategic partnerships, alliance management, tourism marketing, travel, hospitality, aviation, or related industries.
• Proven experience working with tourism boards, airlines, hospitality partners, or destination marketing organizations.
• Strong track record in securing partnership funding and managing joint marketing campaigns.

Reporting To: Sr. VP & Head Marketing

Qualifications

Role Purpose :

Trade Relations & Strategic Alliances will be responsible for developing, managing, and strengthening strategic relationships across the travel ecosystem, including tourism boards, destination and attraction partners, airlines, hotel chains, and other key stakeholders. The role will drive joint marketing initiatives, secure co-operative marketing investments, and ensure the successful execution of partnership commitments that support business growth, brand visibility, and customer acquisition objectives.

The position requires close cross-functional collaboration with Business, Marketing, Product, MIS, Finance, Accounts, Legal, and Operations teams to identify partnership opportunities, negotiate commercial agreements, execute campaigns, monitor performance, and ensure seamless closure of all contractual and financial commitments.

Key Responsibilities

Strategic Partnerships Management

• Develop and manage strategic relationships with tourism boards, national tourism organizations, attractions, airlines, hotel partners, and other travel ecosystem stakeholders.
• Identify and cultivate new partnership opportunities aligned with the company's growth and marketing objectives.
• Act as the primary point of contact for partners and maintain strong, long-term business relationships.

Joint Marketing & Campaign Management

• Conceptualize and implement co-branded marketing campaigns with partners across online and offline channels.
• Develop annual partnership and marketing plans to maximize joint business opportunities.
• Coordinate with internal teams and external partners to ensure timely execution of campaigns and promotional activities.

Commercial Negotiations & Funding

• Negotiate marketing support, co-op funding, sponsorships, and commercial agreements with partners.
• Secure partner investments and ensure optimum utilization of approved budgets.
• Track and deliver agreed commercial commitments, marketing KPIs, and passenger/revenue targets.

Cross-Functional Coordination

• Collaborate closely with Marketing, Business, Product, Revenue, MIS, Finance, Accounts, Legal, and Operations teams to ensure smooth implementation of partnership initiatives.
• Facilitate contract execution, compliance reviews, campaign approvals, and budget management processes.

Performance Tracking & Reporting

• Monitor campaign performance, ROI, partner commitments, and business outcomes.
• Prepare periodic reports, presentations, and business reviews for internal stakeholders and external partners.
• Ensure accurate tracking of partner investments, marketing deliverables, and business generation.
• Work with Finance and Accounts teams to manage partner invoicing, reconciliations, fund utilization, and claim settlements.
• Ensure timely closure of contracts, documentation, reporting requirements, and financial obligations.
• Maintain compliance with internal policies and legal requirements.
• Commercial negotiation and influencing skills
• Marketing and brand collaboration expertise
• Financial and budget management
• Project management and execution excellence
• Analytical and reporting skills
• Strong communication and presentation skills
• Relationship-building and networking capability

Key Performance Indicators (KPIs)

• Number and quality of strategic partnerships established
• Campaign ROI and lead/passenger generation
• Delivery against partner marketing commitments
• Revenue and business generated through partnership initiatives
• Timely closure of commercial agreements and reconciliations
• Partner satisfaction and relationship health

This role is ideal for a professional who combines strong commercial acumen, relationship management expertise, and marketing execution capabilities to drive mutually beneficial partnerships and business growth.