Travel Brand Head

Travelfika; Salem; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

A leading travel and tourism company is seeking a dynamic Travel Brand Head to lead brand strategy and marketing efforts. The successful candidate will build partnerships, enhance customer engagement, and implement innovative marketing campaigns to strengthen market presence. With 5-10 years in brand management or sales within the travel industry, the ideal candidate's leadership and strategic thinking will drive brand value and customer loyalty. This is a full-time position based in Salem, Tamil Nadu, India.

Qualifications

• 5–10 years of experience in sales or brand management in the travel/tourism industry.
• Proven track record of building successful travel brands.
• Strong understanding of travel and tourism industry trends.

Responsibilities

• Monitor sales and operations to improve overall company sales.
• Develop brand strategy to strengthen market presence.
• Design and execute integrated marketing campaigns.
• Build relationships with tourism boards and travel partners.
• Represent the brand at industry events.

Skills

Leadership skills

Strategic thinking

Sales expertise

Brand management

Digital marketing

Analytical skills

Communication skills

Negotiation skills

Problem-solving skills

Education

Bachelor’s or Master’s degree in Marketing, Business Administration, Travel & Tourism

Job description

We are seeking a dynamic and visionary Travel Brand Head to lead our sales, brand strategy, marketing, and positioning in the competitive travel and tourism industry. The role involves monitoring sales and operations, creating a strong brand identity, driving growth through innovative marketing campaigns, building strategic partnerships, and ensuring consistent customer engagement. The Travel Brand Head will work closely with cross‑functional teams to enhance brand value, deliver exceptional customer experiences, and maximize revenue opportunities.

Key Responsibilities

• Responsible for monitoring the sales department, day‑to‑day sales count, implementing strategies to improve the overall sales of the company.
• Develop and implement the overall brand strategy to strengthen market presence and brand recall.
• Lead brand positioning, identity development to differentiate the company in the travel industry.
• Design and execute integrated marketing campaigns across digital, offline, and partner channels.
• Monitor market trends, customer insights, and competitor activities to refine strategies.
• Build and maintain strong relationships with tourism boards, airlines, hotels, and travel partners.
• Ensure brand consistency across all communication, advertising, and promotional materials.
• Oversee digital marketing, social media, and influencer collaborations to enhance brand visibility.
• Drive customer engagement and loyalty programs to build long‑term relationships.
• Collaborate with product, sales, and operations teams to align brand initiatives with business goals.
• Manage the brand marketing budget effectively, ensuring high ROI.
• Represent the brand at industry events, exhibitions, and conferences.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business Administration, Travel & Tourism, or related field.
• 5–10 years of experience in sales, brand management, marketing, or leadership roles in the travel/tourism industry.
• Proven track record of building and scaling successful travel brands.
• Experience working with international/domestic travel brands, agencies, or hospitality groups preferred.
• Strong leadership and strategic thinking abilities, deep understanding of travel and tourism industry trends, expertise in sales, brand management, marketing, and digital strategies, excellent communication, negotiation, and presentation skills, creative mindset with strong analytical and problem‑solving abilities, ability to manage multiple projects and deliver results under deadlines.

Desired Skills

• Strong leadership and strategic thinking abilities.
• Deep understanding of travel and tourism industry trends.
• Expertise in sales, brand management, marketing, and digital strategies.
• Excellent communication, negotiation, and presentation skills.
• Creative mindset with strong analytical and problem‑solving abilities.
• Ability to manage multiple projects and deliver results under deadlines.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Travel Arrangements

Location

Salem, Tamil Nadu, India