Assistant Manager/ Manager-Brand Alliance

Semolina Kitchens; Mumbai; Hybrid; INR 2,500,000 - 5,000,000; Full time

Job summary

Semolina Kitchens in Mumbai is seeking a senior partnerships professional to drive alliance revenue for Airport F&B ventures. You will identify and onboard partners, negotiate contracts, and lead co-branded campaigns across multiple locations.

The role emphasizes commercial outcomes over traditional marketing, requiring 5-9 years experience in brand partnerships or related fields. You will collaborate with Operations, Finance, Legal, and Marketing to unlock new revenue streams.

Qualifications

• 5-9 years of experience in brand partnerships or related fields.
• Experience working with FMCG, beverage, or consumer-brand accounts is preferred.
• Strong track record in negotiating commercial agreements and driving revenue.

Responsibilities

• Identify, onboard, and manage alliance partners.
• Develop category partnership strategies and annual partner pipelines.
• Negotiate commercial agreements, annual contracts, and exclusivity arrangements.
• Secure budgets for marketing, activation, sampling, and visibility.
• Drive co-branded campaigns and multi-location activations across airports.
• Track ROI, partner performance, and revenue outcomes.
• Collaborate with Operations, Finance, Procurement, Legal, and Marketing teams.
• Build long-term strategic relationships and unlock new revenue streams

Skills

Brand Partnerships

Strategic Alliances

Trade/Shopper Marketing

Business Development

Key Account Management

Revenue Partnerships

Commercial Marketing

Job description

Role & responsibilities

Drive alliance and partnership revenue for the Airport F&B business by building strategic partnerships with FMCG, beverage, alcohol, confectionery, snacking, and consumer brands. The role is highly commercial in nature, focused on revenue generation, brand collaborations, activations, and business growth rather than traditional marketing.

Ideal Candidate Profile

• Experience: 5 - 9 years
• Relevant Functions:
  • Brand Partnerships
  • Strategic Alliances
  • Trade/Shopper Marketing
  • Business Development
  • Key Account Management
  • Revenue Partnerships
  • Commercial Marketing

Key Responsibilities

• Identify, onboard, and manage alliance partners.
• Develop category partnership strategies and annual partner pipelines.
• Negotiate commercial agreements, annual contracts, and exclusivity arrangements.
• Secure marketing, activation, sampling, and visibility budgets.
• Drive co-branded campaigns and multi-location activations across airports.
• Track ROI, partner performance, and revenue outcomes.
• Collaborate with Operations, Finance, Procurement, Legal, and Marketing teams.
• Build long-term strategic relationships and unlock new revenue streams

Preferred candidate profile

Brand partnership/ alliance experience from large FMCG, beverage or consumer-brand accounts is must.