Trade Referral Marketing - Assistant Manager

Sir Hn Reliance Foundation Hospital; Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Sir H. N. Reliance Foundation Hospital & Research Centre in Mumbai seeks an experienced Assistant Manager - Sales (Trade Referral) to drive patient referrals and business growth. You will engage Family Physicians, GPs, clinics, and referral partners to expand the hospital's referral network and IPD opportunities.

The role requires strong communication, relationship management, and a willingness to travel within the territory, with focus on hospital marketing and partner engagement.

Qualifications

• Graduate in any discipline; MBA in Marketing preferred.
• 5–12 years of experience in hospital marketing or healthcare sales.
• Strong network with Family Physicians, GPs and clinics; willing to travel.

Responsibilities

• Develop and manage referral relationships with doctors and clinics.
• Identify and onboard new referring doctors within territory.
• Promote hospital services, specialties and consultant capabilities.
• Conduct doctor visits, CMEs, health awareness programs, and engagements.
• Maintain MIS reports and track referral performance.

Skills

Hospital Marketing

Referral Marketing

Doctor Relationship Management

Business Development

Territory Management

IPD Referral Growth

MIS Reporting

Market Intelligence

Networking

Communication Skills

Education

Graduate in any discipline

MBA in Marketing

Job description

Assistant Manager - Sales (Trade Referral)

Sir H. N. Reliance Foundation Hospital & Research Centre, Mumbai

Location-Mumbai, Maharashtra

Experience-6 to 12 Years

Qualification :

• Graduate in any discipline
• MBA in Marketing preferred

Industry:

Hospitals

Job Responsibilities:

We are looking for an experienced and dynamic Assistant Manager - Sales (Trade Referral) to drive patient referrals and business growth through strong engagement with Family Physicians, General Practitioners, Clinics, and Referral Partners. The incumbent will play a key role in increasing IPD business, strengthening doctor relationships, and expanding the hospital's referral network.

Key Responsibilities

• Develop and manage referral relationships with Family Physicians, General Practitioners, and Clinics.
• Identify and onboard new referring doctors within the assigned territory.
• Promote hospital services, specialties, and consultant capabilities.
• Conduct regular doctor visits, engagement meetings, CMEs, and health awareness programs.
• Ensure consistent follow-up and relationship management with referral partners.
• Coordinate with consultants and internal departments for seamless patient conversion.
• Monitor referral performance and maintain MIS reports.
• Support marketing and brand-building initiatives.
• Gather market intelligence and update stakeholders on competition trends.
• Ensure compliance with hospital policies and ethical practices.

Desired Candidate Profile

• 5 to 12 years of experience in Hospital Marketing, Healthcare Sales, Diagnostics, Pharma Sales, or Doctor Referral Marketing.
• Strong network with Family Physicians, General Practitioners, and healthcare professionals.
• Excellent communication, presentation, and negotiation skills.
• Good understanding of the healthcare ecosystem and hospital operations.
• Ability to work in a target-driven environment.
• Self-motivated with strong interpersonal and relationship management skills.
• Willingness to travel within the assigned territory.

Key Skills

• Hospital Marketing
• Referral Marketing
• Doctor Relationship Management
• Business Development
• Territory Management
• IPD Business Generation
• Relationship Building
• Channel Sales
• Healthcare Business Development
• B2B Sales
• Client Acquisition
• Networking
• MIS Reporting
• Market Intelligence
• Growth in IPD referrals.
• Number of active referring doctors onboarded.
• OPD-to-IPD conversion ratio.
• Revenue contribution from assigned territory.
• Number of CMEs and engagement activities conducted.