Trade Marketing Executive ONLY Alcobev Experience

Bombay Liquors Llp; Mumbai City; On-site; INR 900,000 - 1,250,000; Full time

Job summary

Bombay Liquors Llp in Mumbai is seeking a Trade Marketing Executive to bridge Marketing and Field Sales, overseeing POSM supply chains, retail merchandising, and on-ground activations.

The role requires 5–6 years in alcobev trade marketing, strong vendor coordination, and mobility for extensive retail audits across territories. Join a hands-on team focused on visibility and trade promotions.

Qualifications

• 5–6 years of experience in trade marketing, retail merchandising, or BTL execution within alcobev distribution.
• Hands-on expertise in vendor follow-up, POSM inventory control, dispatch tracking, and field team support.
• Proficiency in maintaining structured field trackers, audit logs, and actionable competitor intelligence decks.
• Strong interpersonal skills in English and Hindi/Marathi; willingness to travel extensively for on-ground retail audits.

Responsibilities

• POSM Fulfillment & Logistics: Ensure daily fulfillment of POSM indents requested by the field sales team; track production, inventory, dispatch, and final outlet delivery.
• Shop-Level Visibility: Execute and maintain high-visibility shelf placements, brand signage, display units, and merchandising at retail touchpoints.
• Market Visits & Audits: Conduct regular retail audits and market visits to ensure promotional compliance, display quality, and brand hygiene.
• Trade Activations: Plan and coordinate on-ground BTL activations, consumer engagement schemes, and promotional drives across designated territories.
• Cross-Functional Alignment: Maintain continuous coordination between Marketing and Sales to align merchandising strategies with distribution targets.
• Vendor Coordination: Manage vendors for cost-effective, timely material production and delivery.
• Competitor Intelligence & Trackers: Track competitor schemes, pricing changes, visibility drives, and trade promotions; maintain structured trade marketing reports.

Skills

POSM management

Vendor coordination

Merchandising

Market visits

Trade promotions

Reporting & analytics

Job description

ONLY ALCOBEV EXPERIENCE CANDIDATES

Role Overview

The Trade Marketing Executive acts as the critical operational bridge between Marketing and the Field Sales team. The role oversees end-to-end POSM supply chains, retail-level visual merchandising, competitor intelligence tracking, and the execution of high-impact on-ground trade activations.

Detailed Responsibilities & Scope of Work

• POSM Fulfillment & Logistics: Ensure daily fulfillment of POSM indents requested by the field sales team; track production, inventory, dispatch, and final outlet delivery.
• Shop-Level Visibility: Execute and maintain high-visibility shelf placements, brand signage, display units, and merchandising at retail touchpoints.
• Market Visits & Audits: Conduct regular retail audits and market visits to ensure promotional compliance, display quality, and brand hygiene.
• Trade Activations: Plan and coordinate on-ground BTL activations, consumer engagement schemes, and promotional drives across designated territories.
• Cross-Functional Alignment: Maintain continuous coordination between Marketing and Sales to align merchandising strategies with distribution targets.
• Vendor Coordination: Manage vendors for cost-effective, timely material production and delivery.
• Competitor Intelligence & Trackers: Track competitor schemes, pricing changes, visibility drives, and trade promotions; maintain structured trade marketing reports.

Qualifications & Profile Requirements

• Experience: 5 to 6 years of experience in trade marketing, retail merchandising, or BTL execution within alcobev distribution.
• Operational Skills: Hands-on expertise in vendor follow-up, POSM inventory control, dispatch tracking, and field team support.
• Analytical & Reporting: Proficiency in maintaining structured field trackers, audit logs, and actionable competitor intelligence decks.
• Communication & Mobility: Strong interpersonal skills in English and Hindi/Marathi; willingness to travel extensively for on-ground retail audits.