Trade Marketing Executive- Ghadi- RSPL Ltd

RSPL Group; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

RSPL Group is seeking a dynamic Trade Marketing professional to execute and monitor trade marketing plans, promotions, and market activation across assigned markets in India.

You will collaborate with Sales, Marketing, Supply Chain and Finance to ensure timely execution, robust visibility, and effective channel development, with a focus on distributor and retailer engagement.

Qualifications

• Minimum 1-5 years of experience in Trade Marketing, Sales Development, or Market Execution within the FMCG industry.
• Exposure to distributor management, retailer engagement, and visibility activities.

Responsibilities

• Execute trade marketing plans, promotional campaigns, and market activation programs as per annual and monthly calendars.
• Support implementation and tracking of trade schemes, retailer programs, and consumer promotions to ensure timely execution and effectiveness.
• Ensure POSM deployment, branding, merchandising compliance, in-store visibility, and activation standards across assigned markets.
• Coordinate with distributors, retailers, and sales teams to drive execution excellence and resolve market-level challenges.
• Support distribution expansion, outlet coverage enhancement, and channel development initiatives in coordination with the sales team.
• Monitor competitor activities, promotional schemes, pricing, visibility initiatives, and maintain competition tracking reports.
• Prepare sales reports, visibility trackers, promotional analysis, market performance reports, and derive actionable insights from secondary sales data.
• Support planning and execution of new product launches, ensuring visibility, activation readiness, and market rollback.
• Coordinate with vendors, agencies, and third-party partners for timely execution of branding, activation, and promotional activities.
• Collaborate with Sales, Marketing, Supply Chain, and Finance teams while ensuring adherence to company processes and reporting standards.

Job description

Role & responsibilities

Execute trade marketing plans, promotional campaigns, and market activation programs as per annual and monthly calendars.

Support implementation and tracking of trade schemes, retailer programs, and consumer promotions to ensure timely execution and effectiveness.

Ensure POSM deployment, branding, merchandising compliance, in-store visibility, and activation standards across assigned markets.

Coordinate with distributors, retailers, and sales teams to drive execution excellence and resolve market-level challenges.

Support distribution expansion, outlet coverage enhancement, and channel development initiatives in coordination with the sales team.

Monitor competitor activities, promotional schemes, pricing, visibility initiatives, and maintain competition tracking reports.

Prepare sales reports, visibility trackers, promotional analysis, market performance reports, and derive actionable insights from secondary sales data.

Support planning and execution of new product launches, ensuring visibility, activation readiness, and market rollout.

Coordinate with vendors, agencies, and third-party partners for timely execution of branding, activation, and promotional activities.

Collaborate with Sales, Marketing, Supply Chain, and Finance teams while ensuring adherence to company processes and reporting standards.

Preferred candidate profile

• Minimum 1-5 years of experience in Trade Marketing, Sales Development, or Market Execution within the FMCG industry.
• Exposure to distributor management, retailer engagement, and visibility activities.