Trade Marketing & Commercial Excellence Leader

Beco; Mumbai; Vor Ort; INR 1.800.000 - 3.000.000; Vollzeit

Zusammenfassung

Beco, a revolutionary home care brand focused on sustainability, is seeking a Trade Marketing & Commercial Excellence leader to drive best-in-class retail execution across General Trade, Modern Trade and emerging channels. You will own the annual activation calendar and build high-ROI retailer programs to accelerate profitable growth.

The ideal candidate brings 10–15 years in FMCG Trade Marketing/Sales Excellence, excels at analytics and cross-functional collaboration, and can blend

Qualifikationen

• 10–15 years of strong FMCG Trade Marketing / Sales Excellence experience.
• Deep understanding of GT & MT execution and distributor economics.
• Strong analytical, commercial and execution orientation.
• Experience working across multiple geographies/channels.
• Comfortable combining large-company discipline with startup speed and agility.

Aufgaben

• Own Trade Marketing strategy and annual activation calendar.
• Drive Perfect Store execution – availability, assortment, visibility and share of shelf.
• Build high-ROI trade schemes, promotions, displays and retailer programs.
• Drive Commercial Excellence through sales analytics, dashboards and execution KPIs.
• Improve Sales Force & Distributor productivity and outlet throughput.
• Lead Revenue Growth Management – pricing, promotions, margins and trade-spend ROI.
• Identify distribution and assortment white spaces using market and sales data.
• Strengthen SFA/DMS adoption, sales processes and review mechanisms.
• Partner with Sales, Marketing, Finance and Supply Chain to deliver profitable growth.

Kenntnisse

Trade Marketing

Sales Excellence

Analytics

Channel Expertise

Cross-functional

Tools

SFA/DMS systems

Jobbeschreibung

About Beco

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

About Beco

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

Role Mandate

Build and lead Beco’s Trade Marketing & Commercial Excellence agenda, driving superior retail execution, sales productivity and ROI across General Trade, Modern Trade & Emerging Channels.

Key Responsibilities

• Own Trade Marketing strategy and annual activation calendar.
• Drive Perfect Store execution – availability, assortment, visibility and share of shelf.
• Build high-ROI trade schemes, promotions, displays and retailer programs.
• Drive Commercial Excellence through sales analytics, dashboards and execution KPIs.
• Improve Sales Force & Distributor productivity and outlet throughput.
• Lead Revenue Growth Management – pricing, promotions, margins and trade-spend ROI.
• Identify distribution and assortment white spaces using market and sales data.
• Strengthen SFA/DMS adoption, sales processes and review mechanisms.
• Partner with Sales, Marketing, Finance and Supply Chain to deliver profitable growth.

Ideal Candidate

• 10–15 years of strong FMCG Trade Marketing / Sales Excellence experience.
• Deep understanding of GT & MT execution and distributor economics.
• Strong analytical, commercial and execution orientation.
• Experience working across multiple geographies/channels.
• Comfortable combining large-company discipline with startup speed and agility.

Location

Dadar, Mumbai

Reporting to Chief Business Officer

Company Website - Bamboo Products: Buy Sustainable & Eco-friendly Product Online | Beco

LinkedIn - (6) Beco: About | LinkedIn