Senior Brand Executive

Beco; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Beco in Mumbai is seeking a creative Brand Executive to enhance brand visibility and execute integrated marketing initiatives. This role requires a driver of impactful campaigns across ATL, BTL, and digital platforms.

The ideal candidate will have 3–4 years in Brand Management within FMCG/D2C brands, with strong analytical and communication skills. Experience in sustainable consumer brands is a plus.

Qualifications

• 3–4 years of experience in Brand Management or Marketing within FMCG/D2C brands.
• Strong understanding of ATL, digital marketing, and influencer marketing.
• Analytical mindset with the ability to derive insights from data.

Responsibilities

• Develop and execute annual marketing plans across ATL and BTL channels.
• Lead GTM initiatives across social media and influencer marketing.
• Track brand performance, market share, and consumer insights.

Skills

Brand Management

Digital Marketing

Campaign Planning

Stakeholder Management

Analytical Skills

Job description

About BECO

BECO is a revolutionary home care brand dedicated to sustainability and eco‑friendliness. Our plant‑based, bamboo‑based products are highly effective and 100% chemical‑free, offering environmentally conscious solutions without compromising on quality. As a direct‑to‑consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

About The Role

We are looking for a highly driven and creative Brand Executive / ABM to join our marketing team. This role will play a key part in building brand visibility, driving impactful campaigns, and executing integrated marketing initiatives across ATL, BTL, and digital platforms.

What You’ll Do

• Develop and execute annual and quarterly marketing plans across ATL (TV, print) and BTL/digital channels.
• Lead GTM initiatives across social media, influencer marketing, and performance marketing campaigns.
• Work closely with internal teams and external agencies to ensure seamless campaign execution.
• Track brand performance, market share, consumer insights, and competitor activities.
• Analyze campaign effectiveness and optimize spends to maximize ROI.
• Manage brand budgets and marketing investments efficiently.
• Support new product launches and brand‑building initiatives across channels.

What We’re Looking For

• 3–4 years of experience in Brand Management or Marketing within FMCG/D2C brands.
• Strong understanding of ATL, digital marketing, influencer marketing, and campaign planning.
• Analytical mindset with the ability to derive insights from campaign and consumer data.
• Excellent stakeholder management and communication skills.
• Highly organized, proactive, and execution‑focused.
• Prior experience in sustainable, lifestyle, or consumer brands is a plus.