Therapy Business Manager - KTF

Bayer Zydus Pharma; New Delhi; On-site; INR 420,000 - 850,000; Full time

Job summary

Bayer Zydus Pharma in Delhi seeks a Therapy Business Manager - KTF to promote Bayer products to healthcare professionals and meet sales targets across the territory through in-clinic and off-clinic activities.

You will plan and execute tailored HCP engagements, document activities in Veeva CRM, monitor market dynamics, organize scientific updates for healthcare groups, and ensure compliance with local regulations and company policies.

Qualifications

• Bachelor’s degree in any discipline (advanced qualification is a plus).
• 2–3 years of pharmaceutical sales experience with a proven track record.
• Strong interpersonal, communication and team skills.
• IT literacy to use computers/tablets and related tech.
• Excellent command of local language; English is a plus.

Responsibilities

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan and execute HCP engagements using patient-focused interactions and MCCP-aligned content.
• Report customer engagement activities in Veeva CRM and utilize CRM tools.
• Monitor competition and report market dynamics to management.
• Organize scientific updates for HCP groups (CME, meetings) aligned with marketing strategies.
• Develop medical/clinical knowledge and stay current on brand strategies.
• Collaborate with Sales/Marketing on MCCP strategies and identify new business sources.
• Comply with regulations, industry norms, and company policy.

Education

Bachelor's Degree

Pharma sales experience

Interpersonal & communication skills

IT literacy

English proficiency (plus)

Job description

Job Summary

Therapy Business Manager - KTF

Position purpose: The Medical Representative has the responsibility:

• To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
• To execute Customer Engagement Excellence - focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
• To adhere to local regulations, industry, and company policies and code of conduct.

Your role and responsibilities

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs priorities.
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
• Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

Who you are

• Bachelor s Degree in any discipline (Any advanced qualification is a plus).
• Minimum 2 - 3 years of pharmaceutical sales experience with a demonstrated performance track record.
• Strong interpersonal, communication and team skills
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)
• Excellent command (both oral and written) of local native language
• English language skills are a plus
• Energetic, Enthusiastic, self-driven, organized willing to work extensively in field