Therapy Business Manager

Bayer Zydus Pharma; Varanasi; On-site; INR 350,000 - 900,000; Full time

Job summary

Bayer Zydus Pharma in India seeks a Therapy Business Manager in Varanasi to drive promotion of Bayer products, engage healthcare professionals, and achieve sales targets within the assigned territory.

The role emphasizes in-clinic promotions, Patient Focused Interactions, field execution, CRM reporting in Veeva, and adherence to regulations and company policies. Bachelor’s degree and 2–3 years pharma sales experience preferred.

Qualifications

• Bachelor's degree in any discipline; advanced qualification is a plus.
• 2–3 years pharmaceutical sales experience with a proven performance.
• Strong interpersonal and collaborative abilities.
• Proficient with computers/tablets and related tech.
• Fluent in local language; English is a plus.

Responsibilities

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements with Patient Focused Interactions.
• Report customer engagement activities in Veeva CRM and enhance interactions.
• Monitor competitive activity and communicate market dynamics to management.
• Organize scientific updates (CME, meetings) for HCP groups per strategy.
• Self-develop medical knowledge, brand strategy, and industry landscape.
• Collaborate with Sales/Marketing on MCCP strategies; identify new business sources.
• Comply with local regulations, industry norms, and company code of conduct.
• Distribution management: manage SSRs, orders, and phased distribution to hit 40% by 15th of month.

Skills

Interpersonal skills

Collaboration

Team skills

IT literacy

Communication

Self-driven

Education

Bachelor's Degree in any discipline

Tools

Veeva CRM

Job description

Therapy Business Manager

Job Summary

Position purpose: The Medical Representative has the responsibility:

• To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
• To execute Customer Engagement Excellence - focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
• To adhere to local regulations, industry, and company policies and code of conduct.

Your Role and Responsibilities

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs priorities.
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
• Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

Who You Are

• Bachelor's Degree in any discipline (Any advanced qualification is a plus).
• Minimum 2 - 3 years of pharmaceutical sales experience with a demonstrated performance track record.
• Strong interpersonal, collaboration and team skills
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)
• Excellent command (both oral and written) of local native language
• English language skills are a plus
• Energetic, Enthusiastic, self-driven, organized willing to work extensively in field

Location

Varanasi, Uttar Pradesh, India

Division

Pharmaceuticals

Disclaimer: This job posting and location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.