Therapy Business Manager

Bayer; Lucknow; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Bayer CropScience Limited is seeking a Therapy Business Manager in Lucknow, India. The role focuses on promoting Bayer products to healthcare professionals, achieving sales targets, and executing patient-focused engagement with HCPs.

Qualified candidates will have 2–3 years of pharmaceutical sales experience, a Bachelor’s Degree, strong communication and interpersonal skills, and proficiency with IT tools. English proficiency is a plus and local regulatory compliance is required.

Qualifications

• Pharmaceutical sales experience of 2–3 years preferred.
• Bachelor’s Degree in any discipline required.
• Strong interpersonal and communication skills essential.
• IT literacy to use tablets/computers effectively.
• English language skills are a plus.

Responsibilities

• Promote Bayer products to healthcare professionals and target groups to meet/exceed sales targets in the assigned territory.
• Execute Customer Engagement Excellence through in-clinic and off-clinic activities tailored to HCP needs.
• Report customer engagement activities in Veeva CRM and utilize its features to enhance interactions.
• Achieve targets for sales, volume, growth, and market share for assigned brands.
• Coordinate regular scientific updates for HCP groups in line with marketing strategies.

Skills

Pharmaceutical sales experience

Interpersonal skills

Communication skills

IT literacy

Education

Bachelor’s Degree

Tools

Veeva CRM

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where Health for all, Hunger for none is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining impossible. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Therapy Business Manager

Position Purpose

• To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
• To execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
• To adhere to local regulations, industry, and company policies and code of conduct.

Your Role and Responsibilities

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities.
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
• Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

Who You Are

• Bachelor’s Degree in any discipline (Any advanced qualification is a plus).
• Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record.
• Strong interpersonal, communication and team skills.
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently).
• Excellent command (both oral and written) of local native language.
• English language skills are a plus.
• Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field.

Equal Opportunity Employer Statement

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India – Uttar Pradesh – Lucknow