Therapy Business Manager

Bayer Zydus Pharma; Prayagraj; On-site; INR 500,000 - 800,000; Full time

Job summary

Bayer in Allahabad, Uttar Pradesh, is seeking a Therapy Business Manager to drive sales growth and promote products to healthcare professionals. The role focuses on in-clinic and off-clinic engagements using Patient Focused Interactions and scientific updates.

The candidate should have a Bachelor’s degree with 2–3 years of pharmaceutical sales experience, strong communication skills, IT literacy, and willingness to work extensively in the field.

Qualifications

• Bachelor's degree in any discipline.
• 2-3 years of pharmaceutical sales experience.
• Strong interpersonal and communication skills.
• IT literacy (basic knowledge to use computers/tablets).
• English language skills are a plus.

Responsibilities

• Promote Bayer products to healthcare professionals to meet/exceed sales targets in the allocated territory.
• Engage HCPs through Patient Focused Interactions and in-clinic promotions.
• Report engagement activities in Veeva CRM and use available features to enhance interactions.
• Monitor competition and communicate market dynamics to management.
• Organize scientific updates for HCP groups aligned with marketing strategies.
• Comply with local regulations and company policies.

Skills

Interpersonal skills

Communication skills

Teamwork

Education

Bachelor's degree

Job description

At Bayer we re visionaries, driven to solve the world s toughest challenges and striving for a world where ,Health for all, Hunger for none is no longer a dream, but a real possibility. We re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining impossible . There are so many reasons to join us. If you re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there s only one choice.

Therapy Business Manager

POSITION PURPOSE:

The Medical Representative has the responsibility:

• To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
• To execute Customer Engagement Excellence focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
• To adhere to local regulations, industry, and company policies and code of conduct.

YOUR ROLE AND RESPONSIBILITIES:

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs priorities.
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
• Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

WHO YOU ARE:

• Bachelor s Degree in any discipline (Any advanced qualification is a plus).
• Minimum 2 3 years of pharmaceutical sales experience with a demonstrated performance track record.
• Strong interpersonal, communication and team skills
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)
• Excellent command (both oral and written) of local native language
• English language skills are a plus
• Energetic, Enthusiastic, self-driven, organized willing to work extensively in field

Location: India : Uttar Pradesh : Allahabad