Therapy Business Executive

Bayer; Thiruvananthapuram; On-site; INR 400,000 - 650,000; Full time

Job summary

Bayer is seeking a Therapy Business Executive to promote Bayer products to healthcare professionals in Kerala, India, and to execute in-clinic and off-clinic promotional activities within regulatory guidelines. The role focuses on building strong customer relationships and achieving defined sales targets.

The position requires pharma sales experience, strong communication skills, and willingness to travel in the field. Location: Trivandrum, Division: Pharmaceuticals, Reference Code: 878186.

Qualifications

• Bachelor’s degree in any discipline; advanced qualifications are a plus.
• 2–3 years of pharmaceutical sales experience with a proven performance track record.
• Strong interpersonal and communication skills; team oriented.
• IT literacy with basic computing/tablet skills.
• Excellent command of local language; English is a plus.

Responsibilities

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan and execute HCP engagements using Patient Focused Interactions.
• Report engagement activities in Veeva CRM and leverage available features.
• Monitor competitive activity and inform managers of market dynamics.
• Organize CME and scientific meetings for HCP groups aligned with strategies.
• Ensure compliant distribution and adherence to credit policies; target progression monthly.

Skills

Interpersonal skills

Communication

IT literacy

Team skills

English proficiency

Education

Bachelor’s degree

Tools

Veeva CRM

Job description

Therapy Business Executive

POSITION PURPOSE:

• To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
• To execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
• To adhere to local regulations, industry, and company policies and code of conduct.

YOUR ROLE AND RESPONSIBILITIES:

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities.
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
• Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

WHO YOU ARE:

• Bachelor’s Degree in any discipline (Any advanced qualification is a plus).
• Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record
• Strong interpersonal, communication and team skills
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)
• Excellent command (both oral and written) of local native language
• English language skills are a plus
• Energied, Enthusiastic, self-driven, organized & willing to work extensively in field

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/enfstrategyfstrategy

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Kerala : Trivandrum

Division: Pharmaceuticals

Reference Code: 878186