Marketing Executive

Bayer; Lucknow; On-site; INR 400,000 - 700,000; Full time

Job summary

Bayer in India (Lucknow) is seeking a Marketing Executive to promote Bayer products to healthcare professionals and other target groups, aiming to meet sales targets within the assigned territory through patient-focused interactions and in-clinic engagement.

The role involves planning HCP engagements, reporting in Veeva CRM, staying compliant with local regulations, and coordinating with sales/marketing to drive MCCP strategies while building strong customer relationships.

Qualifications

• Bachelor’s degree in any discipline; advanced qualification is a plus.
• Minimum 2–3 years of pharmaceutical sales experience with a proven track record.
• Strong interpersonal, communication, and team skills.
• IT literacy and comfortable with computers/tablets.
• Excellent command of the local language; English a plus.
• Energetic, self-driven, organized, and willing to work extensively in the field.

Responsibilities

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements with Patient Focused Interactions based on HCP needs.
• Report customer engagement activities in Veeva CRM.
• Monitor competition activity and reflect market dynamics.
• Organize scientific updates for HCP groups (CME, meetings) aligned with strategies.
• Self-develop medical knowledge, brand strategy and tactics.
• Collaborate with Sales/Marketing on MCCP strategies and new business sources.
• Comply with local regulations, industry, and company policies.
• Distribute SSRs; collate primary vs secondary sales; collect distributor orders; adhere to Credit Policy; ensure 40% targets by 15th.

Skills

Interpersonal skills

Communication skills

Teamwork

IT literacy

Local language proficiency

English language

Education

Bachelor’s degree in any discipline

Tools

Veeva CRM

Job description

Marketing Executive

POSITION PURPOSE:

to promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory to execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship to adhere to local regulations, industry, and company policies and code of conduct.

YOUR ROLE AND RESPONSIBILITIES:

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities.
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction andexperiences.
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
• Organize / Set-up regular scientific updates (e.g., CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales CreditPolicy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

WHO YOU ARE:

• Bachelor’s Degree in any discipline (Any advanced qualification is a plus).
• Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record.
• Strong interpersonal, communication and team skills.
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently).
• Excellent command (both oral and written) of local native language.
• English language skills are a plus.
• Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field.

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/enfstrategyfstrategy

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location:| India : Uttar Pradesh : Lucknow |

Division:| Consumer Health |

Reference Code:| 890566 | |