Territory Sales Manager - Retail Sales

Berger Paints; Meerut; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Berger Paints in Meerut is seeking a results-driven Sales & Business Development professional to expand our powder coatings footprint across industrial and commercial segments. You will own territory plans, nurture OEMs, fabricators, and metal furniture manufacturers, and coordinate with cross-functional teams to drive growth.

You will lead dealer network development, forecast demand, track orders, and manage collections while collaborating with Production, Technical Service, and Marketing to

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for powder coatings.
• Identify and develop new customers in industrial and commercial segments.
• Increase market share within the assigned territory.
• Develop and execute territory sales plans to maximize business growth.
• Monitor competitor activities, pricing, and market trends.
• Build and maintain strong relationships with OEMs, fabricators, architects, metal furniture manufacturers, appliance manufacturers, and general industrial customers.
• Conduct regular customer visits to understand business requirements.
• Ensure high levels of customer satisfaction and retention.
• Handle customer queries and resolve commercial issues promptly.
• Appoint, develop, and manage dealers and distributors.
• Ensure adequate inventory availability through channel partners.
• Monitor dealer performance and implement business development initiatives.
• Conduct dealer meetings and product awareness programs.
• Coordinate with the Technical Service team for product trials and application support.
• Support customers during new product approvals and qualifications.
• Assist in resolving product performance and application-related issues.
• Promote new products and value-added coating solutions.
• Prepare sales forecasts and demand plans.
• Maintain accurate sales reports, customer visit reports, and pipeline updates.
• Track order execution, collections, and inventory movement.
• Ensure timely submission of MIS reports.
• Ensure timely collection of outstanding payments.
• Monitor customer credit limits and overdue accounts.
• Coordinate with finance teams for payment reconciliation.
• Collaborate with Production, Supply Chain, Technical Service, Quality, and Marketing teams to ensure smooth order execution.
• Coordinate product availability and delivery schedules.
• Provide customer feedback to support product improvements.
• Identify opportunities in: Architectural Aluminium, Steel Furniture, Automotive Components, Electrical Panels, Appliances (White Goods), General Engineering, Industrial Fabrication.
• Participate in exhibitions, customer meets, and industry events.

Job description

Role & responsibilities

1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for powder coatings.
• Identify and develop new customers in industrial and commercial segments.
• Increase market share within the assigned territory.
• Develop and execute territory sales plans to maximize business growth.
• Monitor competitor activities, pricing, and market trends.

2. Customer Relationship Management

• Build and maintain strong relationships with OEMs, fabricators, architects, metal furniture manufacturers, appliance manufacturers, and general industrial customers.
• Conduct regular customer visits to understand business requirements.
• Ensure high levels of customer satisfaction and retention.
• Handle customer queries and resolve commercial issues promptly.

3. Dealer & Channel Management

• Appoint, develop, and manage dealers and distributors.
• Ensure adequate inventory availability through channel partners.
• Monitor dealer performance and implement business development initiatives.
• Conduct dealer meetings and product awareness programs.

4. Technical & Product Support

• Coordinate with the Technical Service team for product trials and application support.
• Support customers during new product approvals and qualifications.
• Assist in resolving product performance and application-related issues.
• Promote new products and value-added coating solutions.

5. Business Planning & Reporting

• Prepare sales forecasts and demand plans.
• Maintain accurate sales reports, customer visit reports, and pipeline updates.
• Track order execution, collections, and inventory movement.
• Ensure timely submission of MIS reports.

6. Collection & Credit Control

• Ensure timely collection of outstanding payments.
• Monitor customer credit limits and overdue accounts.
• Coordinate with finance teams for payment reconciliation.

7. Cross-Functional Coordination

• Collaborate with Production, Supply Chain, Technical Service, Quality, and Marketing teams to ensure smooth order execution.
• Coordinate product availability and delivery schedules.
• Provide customer feedback to support product improvements.

8. Market Development

• Identify opportunities in:
  • Architectural Aluminium
  • Steel Furniture
  • Automotive Components
  • Electrical Panels
  • Appliances (White Goods)
  • General Engineering
  • Industrial Fabrication
• Participate in exhibitions, customer meets, and industry events.