Territory Manager - Coated

JSW Steel; Akola District; On-site; INR 450,000 - 650,000; Full time

Job summary

JSW Steel in Akola invites an experienced Territory Manager - Coated to drive secondary sales of TMT and coated sheets through distributors, DSRS, and promotions; you will lead a team and coordinate with dealers, conduct consumer marketing activations, and gather market intelligence.

MBA in Marketing with 2-3 years experience, plus BE/BTech preferred, MS Office, Power BI/Tableau, and SAP knowledge, are desirable. Willingness to travel district-wide.

Qualifications

• MBA (Marketing) with BE/BTech preferred.
• 2-3 years of work experience.
• MS Office, Data Analytics (Power BI, Tableau), SAP preferred.

Responsibilities

• Drive secondary sales from distributors to dealers.
• Onboard and nurture Distributor Sales Reps (DSRs).
• Coordinate channel and marketing activities and activations.
• Implement ECP and distributor/dealer processes.
• Engage influencers and collect market intelligence.
• Expand dealer base and manage distributor relationships.

Skills

Sales

Marketing execution

District reach

Channel management

Communication

Team leadership

Education

MBA in Marketing

BE/BTech

Tools

MS Office

Power BI

Tableau

SAP

Job description

Role:

Territory Manager - Coated

Location:

Akola

Purpose - Why does this role exist?

Responsible for secondary sales of JSWs branded products - TMT and coated sheets. The role includes responsibility of managing Distributors sales representatives and achieving secondary sales targets through individual reach outs and through the team, conducting marketing activations, managing consumer and influencer meets, executing customer/consumer promotions, managing distributors and dealers, expanding dealer base, collecting marketing intelligence, converting leads etc.

Key Result Areas (Key Performance Indicators)

• Secondary Sales from distributors to dealers
• Dealer onboarding
• Management of distributors sales representatives (DSRs) and following all listed processes
• Execution of Channel and Marketing Activities
• ECP Implementation
• Influencer Engagements
• Competition Intelligence
• Agency and Vendor Management
• MIS for Channel Activities & Distributor Policy Adherence
• Implementation of Strategies and Policies as per Color Coated/ TMT Project HO Team.

Educational Background and Work Experience

• M.B.A (Marketing) Must with B.E./ B. Tech (preferred)
• 2-3 years of work experience
• Additional Certification MS Office, Data Analytics (Power BI, Tableau etc.), SAP will be preferred

Competencies

Flair for sales, experience of marketing execution at district level, market understanding, ownership and drive for results, cross functional working skills, communication skills, team handling capability, understanding of product and aptitude for technical sales

Key Success Factors Challenges

• Secondary sales targets through direct reach-outs and a team of about 4 - 10 distributors sales representatives
• Market visits to convince high potential dealers
• System and Process implementation for DSR management
• Distributor and dealer Management
• Continuous training and development of people in core Marketing and retail sales
• Competency development and appropriate fitness of people in the role.