Territory Sales Manager

Airtel; Siliguri, Uttar Dinajpur, Jalpaiguri; On-site; INR 500,000 - 750,000; Full time

Job summary

Airtel in India seeks a Territory Sales Manager to own an entire territory, drive the prepaid GTM strategy, and grow customer and revenue share through an expansive distribution network.

The role focuses on strengthening the retailer network, analyzing market segments, and ensuring channel profitability. Experience in telecom or FMCG is preferred, with 1–4 years in sales and a graduate degree.

Qualifications

• MBA/PGDM preferred for strategic market execution.
• Proven ability to drive sales through data-driven decisions.
• Strong communication and negotiation skills with retailers and field staff.

Responsibilities

• Strengthen the distribution and sales network by increasing SIM & Data Selling Outlets.
• Understand market demographics and drive sales strategy by customer segments.
• Drive Channel profitability and Channel satisfaction.
• Initiate relationship management with Retailers and Field Sales Executives (FSE).
• Increase value for Distributors, Retailers and FSEs through marketing and merchandising.
• Develop Market Intelligence reports on customer trends and competitors.
• Collaborate with Network teams to improve mobile network in markets.

Skills

Excellence in execution

Team collaboration

Data analysis

Consultation & selling

Stakeholder persuasion

MS Excel

Education

MBA/PGDM preferred

Tools

MS Office

Job description

Role: Territory Sales Manager (TSM)

Function: Sales

Reporting To: Zonal Sales Manager

Job Level: Senior Executive / Assistant Manager

Purpose of the Job

An opportunity to be at the frontline of the business and take charge of an entire territory and increase the Customer Market Share, Revenue Market Share and execute the entire Go-To-Market (GTM) strategy in the prepaid business through the vast distribution network

Key Deliverables

• Strengthen the distribution and sales network by increasing the SIM & Data Selling Outlets to the maximum possible extent in the assigned territory. Ensure existing customers are adequately serviced
• Understand the market demographics and drive sales strategy according to customer segments
• Drive the basic distribution parameters such as Channel profitability and Channel satisfaction
• Initiate active relationship management programs through continuous and effective engagement with Retailers and Field Sales Executives (FSE)
• Increase value for Partners i.e. Distributors, Retailers and Field Sales Executives through systematic marketing and merchandising activities
• Develop timely Market Intelligence reports, detailing the changing customer trends and competitors performance
• Work closely with the network team to understand and improve mobile network in the markets

Skills Required

• Ability to ensure excellence in execution
• Ability to collaborate and work with large teams
• Analyze data and draw insights
• Consultation, facilitation and selling skills
• Enterprising and ability to convince stakeholders
• Basic computer literacy MS Office Excel

Educational Qualifications

• Full Time graduate, preferably MBA/ PGDM

Work Experience

• 1-4 years of Sales Experience

Preferably Telecom/FMCG