Sales Officer

Priniti Foods; Muzaffarnagar; On-site; INR 500,000 - 900,000; Full time

Job summary

Priniti Foods is seeking a sales leader to drive revenue across the Muzaffarnagar region, coordinating with RDS for urban retail and wholesale distribution. You will lead and train the Sales Team, manage super-stockists and sub-distributors, and ensure timely execution of monthly targets and incentives.

The role focuses on monitoring daily sales, driving field activities, and expanding the distribution network to improve coverage and productivity across channels.

Qualifications

• Experience leading sales teams and channel partners.
• Ability to drive revenue targets across urban territories.
• Proven track record in managing distributors and sub stockists.

Responsibilities

• Achieve revenue targets for the territory.
• Ensure monthly targets and schemes are offloaded to the Sales Team.
• Monitor daily sales and weekly reviews for productivity.
• Train Sales Team on processes and tools.
• Verify Beat updates via Field Assist and conduct daily route visits.
• Monitor secondary sales and track distributor stock to align with primary sales.
• Roll out sales automation and ensure adoption.
• Develop PJP for Sales Team and channel-wise business plans.

Skills

Sales leadership

Channel management

Distributor management

Sales forecasting

Job description

Purpose of the Role

The individual in the role is responsible for achieving sales targets for the assigned territory across the following:

1) Lead & manage ready stock units for retail & wholesale distribution across urban territories through appointed RDS.

2) Lead & manage super-stockiest, sub DB and Sales Team.

Key Responsibilities S&D Operations

• Responsible for: - Achieving revenue targets for the territory
• - Ensuring periodic primary business from the channel partners
• -Ensuring timely offload of monthly targets, schemes, special agendas and incentives to the Sales Team.
• - Daily monitoring of sales and retail productivity and weekly sales review
• - Continuous on the job training of Sales Team.
• - Verifying the updating/ operation of Beats through Field Assist.
• - Daily market visits of at least one route per day.
• - Monitoring secondary sales and closing stock of all distributors to ensure secondary sales are in line with primary.
• -Rollout of sales automation process ensuring adherence to automation adoption
• - Driving leading indicators like productivity percentage, lines sold, throughput etc.
• - PJP (Permanent Journey Plan) Sales Team.
• - Channel wise business plan (split between retail, wholesale and rural)

Sales & Business - Responsible for ensuring success of sales development

• Development projects undertaken by the company- adding new units, new sub-stockiest, wholesalers
• - Increase distribution of all brands (Numeric Distribution- adding no. of new outlets or coverage & Weighted Distribution- share of a category in a particular market)
• - Execution of launch of new products
• - Ensure to increase lines sold, effective coverage, productivity, VPO (value per outlet)
• - Ensure to increase billing efficiency of distributors product- wise
• - Appointment of new / replacement distributor

In-Store Communication - Execution of marketing and promotional activities. - Track and monitor competitor's products & activities - Merchandising - ensure visibility of stock in stores - Market hygiene maintenance, including distributor hygiene - Plan and implement promotional schemes in coordination with Rds.

• - Execution of marketing and promotional activities.
• - Track and monitor competitor's products & activities
• - Merchandising - ensure visibility of stock in stores
• - Market hygiene maintenance, including distributor hygiene
• - Plan and implement promotional schemes in coordination with Rds.

Distributor & Route '- Conduct routine visits to distributors

Management - Maintain & develop relationships with existing distributors -Supervise collection, pending payments & debtors status to ensure nil outstanding - Ensure active participation and involvement of the channel partners to push sales. - Develop and maintain efficient & optimum distribution network to ensure comprehensive availability of product and service across the territory. - Evaluate & monitor distributor performance at regular intervals to address performance gaps effectively. - Undertake stock management at the distributor level. - Super and sub stockiest appointments/shortlisting for market expansion. - Ensure timely claim submissions of the distributors.

• - Maintain & develop relationships with existing distributors
• -Supervise collection, pending payments & debtors status to ensure nil outstanding
• -Ensure active participation and involvement of the channel partners to push sales.
• -Develop and maintain efficient & optimum distribution network to ensure comprehensive availability of product and service across the territory.
• -Evaluate & monitor distributor performance at regular intervals to address performance gaps effectively.
• -Undertake stock management at the distributor level.
• -Super and sub stockiest appointments/shortlisting for market expansion.
• -Ensure timely claim submissions of the distributors.

People Management - Lead and manage sales team. - To ensure that Sales Team are achieving the targets and earning incentive through the distributors. - Maintain a database of prospective Sales Team to ensure talent pipeline for managing attrition by keeping vacant man days to minimum.

• - Lead and manage sales team.
• - To ensure that Sales Team are achieving the targets and earning incentive through the distributors.
• - Maintain a database of prospective Sales Team to ensure talent pipeline for managing attrition by keeping vacant man days to minimum.