Regional Manager

Bajaj Electricals; Hubli; On-site; INR 600,000 - 900,000; Full time

Job summary

Bajaj Electricals is seeking a field sales professional to lead primary and secondary sales across distributors and retailers in the assigned region. You will drive market execution, manage dealer relationships, and ensure timely orders and billing to achieve targets.

The role emphasizes GTM deployment, distributor ROI, and premiumization, with on-ground visibility and collaboration with TSMs and DSOs to optimize distribution and store presence.

Responsibilities

• Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing.
• Secondary Sales: Focus on retail-level sales growth through distributor and retailer engagement.
• Secondary Phasing/Market Servicing: Ensure consistent secondary sales through distributor planning.
• Nex Direct Dealers: Delivering Primary targets of nex direct dealers. NPD commercialization: Deliver primary & Secondary targets of NPD commercialization
• Premiumization: Drive premiumization agenda of the organization Distribution
• GTM Execution: Execute GTM plans at a regional level, ensuring alignment with state objectives
• Distributor ROI: Ensure financial viability of distributors by ensuring right revenue mix
• Distributor Infrastructure: Build strong relationships with distributors and ensure their operational excellence
• In Market Execution
• Market Working: Spend significant time in the market with TSMs to monitor and improve on ground execution
• Driving Productivity: Drive daily/weekly productivity for DSOs and TSMs and monitor their performance regularly
• Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program, WOD & DOA for RPL stores Scheme Optimization & Loyalty Management: Implement and monitor trade schemes to drive sales.
• Market Intelligence: Identify competitive threats and market opportunities, sharing insights with state teams
• Driving Weighted & Numeric Distribution: Increase outlet coverage and improve brand presence.
• Process Efficiency Improvement: Work with TSMs to streamline sales processes and enhance field execution.
• Sales IT Execution: Train and ensure TSMs use technology tools effectively for planning and reporting.
• After Sales After Sales Service: Coordinate with service teams to resolve regional issues
• Commercial Efficiency Channel finance: Ensuring timely collection of channel finance and BEL outstanding
• Working Capital: Ensure adequate working capital investment from distributor.

Job description

Role & responsibilities

Business

Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing.

Secondary Sales: Focus on retail-level sales growth through distributor and retailer engagement.

• Secondary Phasing/Market Servicing: Ensure consistent secondary sales through distributor planning.
• Nex Direct Dealers: Delivering Primary targets of nex direct dealers. NPD commercialization: Deliver primary & Secondary targets of NPD commercialization

Premiumization: Drive premiumization agenda of the organization Distribution

GTM Execution: Execute GTM plans at a regional level, ensuring alignment with state objectives

Distributor ROI: Ensure financial viability of distributors by ensuring right revenue mix

Distributor Infrastructure: Build strong relationships with distributors and ensure their operational excellence

In Market Execution

• Market Working: Spend significant time in the market with TSMs to monitor and improve on ground execution

Driving Productivity: Drive daily/weekly productivity for DSOs and TSMs and monitor their performance regularly

• Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program, WOD & DOA for RPL stores Scheme Optimization & Loyalty Management: Implement and monitor trade schemes to drive sales.

Market Intelligence: Identify competitive threats and market opportunities, sharing insights with state teams

Driving Weighted & Numeric Distribution: Increase outlet coverage and improve brand presence.

Process Efficiency Improvement: Work with TSMs to streamline sales processes and enhance field execution.

Sales IT Execution: Train and ensure TSMs use technology tools effectively for planning and reporting.

After Sales After Sales Service: Coordinate with service teams to resolve regional issues

Commercial Efficiency Channel finance: Ensuring timely collection of channel finance and BEL outstanding

Working Capital: Ensure adequate working capital investment from distributor.