Territory Manager - Trade

Ask Athena; Chennai District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Ask Athena is seeking an experienced Operations Manager in Chennai to oversee product mix for sales channels, forecast-driven decisions, and dealer development. The role demands strong analytical skills, travel, and a focus on improving channel performance.

The candidate should have 8+ years of relevant experience in consumer appliances or related sectors, with proficiency in MS Office and data analysis. This is an on-site role requiring extensive travel.

Qualifications

• 8+ years of relevant experience.
• Experience in handling dealers and channel partners.
• Strong MS Office and data analysis skills.

Responsibilities

• Develop and manage the right product mix for the respective sales channel using forecasts and marketing data.
• Identify new dealers and grow sales through existing distributors.
• Focus on brand mix and category at top outlets, with emphasis on non-travel share and sales growth.
• Plan inventory to ensure availability of right stocks within specified parameters.
• Maintain healthy stock levels at all outlets.
• Build and maintain relations with trade associates.
• Manage the relevant business of the assigned territory through dealers or a set of dealers.
• Understand the territory and markets including upcoming and untapped areas.
• Oversee backend infrastructure like finance, stocking, logistics, service and training and frontend factors like manpower and market coverage.
• Monitor channel health including product launches and inventory and promotional activities.

Education

Graduate / Post Graduate

Tools

MS Office

Job description

Operation Management

• Develop and manage the right product mix for the respective sales channel. Make recommendations based on monthly forecast and marketing information analysis.
• Identify new dealers for business enhancement and continue generating sales through existing distributor.
• Brand Mix & Category Focus : Display of Brands & all major categories at top outlets, focus on Non Travel & % share in sales.
• Inventory planning to ensure the availability of right stocks within the parameters specified.
• Maintain healthy stock at all outlets.
• Maintain & develop relations with trade associates.
• Ability to manage the relevant business of the assigned territory through a dealer or a set of dealers.
• Knowledge and understanding of the territory to be handled in terms of existing markets, upcoming markets and untapped markets
• Ability to judge /manage the critical activity in the trade set up in terms of backend infrastructure like finance, stocking, logistics, service and training as well as frontend infrastructures like manpower, market coverage, supplies, competitor activities, schemes and promotion management, market os and slow-moving inventories
• Ability to manage /supervise the channel health in terms of material availability, new product launches, slow moving inventory management

Graduate / Post Graduate

Experience Requirements

• Industry requirements: Small appliances (Havells, Bajaj Electricals, Crompton, etc), Paint, Lights.
• Specific experience in handling new franchisee/ dealers will be preferred.

8+ years of relevant experience.

Mobility/Travel

Extensive Travel

Computer Skills

Proficient with MS – Office

Language

English, Hindi & Regional Language