Territory Manager - Muzaffarnagar

AgroStar; Saharanpur; On-site; INR 800,000 - 1,200,000; Full time

Job summary

AgroStar is expanding its sales leadership in Uttar Pradesh to drive revenue in Agri-Inputs across Seeds, Crop Protection, Crop Nutrition, and Farm Implements, covering a defined territory.

You will onboard Saathi partners, train them, coordinate marketing campaigns, and monitor performance through regular reports. This role requires hands-on leadership and regional market insight.

Qualifications

• PREREQUISITE: 4+ years of Sales experience in Agriculture.
• Bachelor’s degree in Agriculture or related field mandatory.
• Strong multitasking with data-driven decision making.
• Experience in leading a sales team required.
• Knowledge of local district areas and travel readiness essential.

Responsibilities

• Drive revenue and growth for Agri-Inputs across Seeds, Crop Protection, Crop Nutrition, and Farm Implements in the defined territory.
• Onboard and train Saathi partners; ensure collections; collaborate on marketing campaigns; monitor performance via reports.
• Supervise Sales Managers and Expansion Managers to drive revenue and Saathi onboarding.
• Collate and submit daily/weekly/monthly reports; track progress and identify improvement areas.
• Establish short- and long-term territory goals and strategies; travel 60–80% with limited overnights.

Skills

Sales leadership

Territory planning

Data-driven decisions

Stakeholder collaboration

On-ground execution

Education

BSc Agriculture

Job description

Do you want to be part of a fast-growing tech startup? Building innovative and sustainable technology in the Agriculture sector and working on projects that define the larger outcome for the generation

About AgroStar: AgroStar is India’s foremost AgTech start-up with a mission of #HelpingFarmersWin. Shardul and Sitanshu started AgroStar with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for scientific/sustainable farming & limited access to high-quality farm inputs. Today, AgroStar provides full-stack solutions to millions of farmers across 11 Indian states via an omnichannel approach. Along the journey, we have built India’s largest agronomy advisory centre, a highly engaged digital farmer network with over 9.5 million users, and a retail network of 10,000+ stores. These technology-enabled channels work together to help farmers produce better and achieve higher price realisations by providing appropriate advice, timely input delivery, and output market linkages.

In March 2022, we acquired INI Farms, and with this, we are now exporting our farmers’ produce to over 35+ countries across the globe.

With massive synergies across the value chain to unlock, we are excited about our next exponential growth phase while being more mission-focused than ever! #HelpingFarmersWin!

Backed by prominent investors and partners, we are rapidly growing our full-stack platform and access to credit.

Role Overview:

You will drive revenue and growth in Agri‑Inputs by achieving sales targets, analyzing market trends, and leading Sales and Expansion Managers. The role includes onboarding and training Saathi partners, ensuring collections, collaborating on marketing campaigns, and monitoring performance through regular reporting.

The Role:

Drive revenue and growth by achieving sales targets for our Agri-Inputs business across categories like Seeds, Crop Protection, Crop Nutrition, and Farm Implements in the defined territory.

Analyze market trends and conduct market research to identify growth opportunities in your territory

Collaborate with the marketing team to ensure successful marketing campaigns and drive demand.

Supervise Sales Managers and Expansion Managers to drive revenue and Saathi partner onboarding

Regularly monitor progress, analyze data, and generate reports to evaluate performance and identify areas for improvement for your team

Work with and train the Saathi partners on product placement of AgroStar products in their outlets.

Establish short- and long-term goals for the territory and strategies to achieve the same,

Responsible for Collections from the Saathi partners

Collate and submit daily, weekly, and monthly reports on time.

What we are looking for:

A graduation in BSc Agriculture or a related field is mandatory.

Should have at least 4+ years of Sales experience in the Agriculture industry.

Ability to multitask.

Clear and effective decision-making, with an emphasis on a data-driven approach.

Should have managed a sales team before

Must have complete knowledge of the local areas of the District

Should be open to travel at least 60% to 80 % of the time with a limited overnight stay.

Most importantly, we are looking for passionate intrapreneurs who want to work at the grassroots level, drive impact in India’s biggest sector, & Help Farmers Win!