Role & responsibilities
A. Doctor Coverage & Product Promotion
- Regularly visit doctors and healthcare professionals in the assigned territory.
- Promote and detail the company's products, highlighting their features, benefits, composition, and therapeutic advantages.
- Generate prescriptions through effective product detailing and professional relationship management.
- Ensure the prescribed daily doctor call average as per company guidelines.
- Organise and participate in doctor meetings, product presentations, and promotional activities.
B. Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets assigned by the company.
- Develop new business opportunities and increase sales in the assigned territory.
- Ensure effective coverage of doctors, chemists, hospitals, and nursing homes.
- Monitor product movement and market demand in the assigned territory.
- Identify new business opportunities and explore untapped potential markets.
- Ensure achievement of product-wise and territory-wise sales objectives.
C. Chemist & Stockist Management
- Regularly visit chemists and pharmacies to ensure product availability.
- Develop and maintain professional relationships with stockists, distributors, and chemists.
- Monitor stock availability, expiry, and movement of company products.
- Coordinate with stockists to ensure timely order placement and supplies.
- Collect market feedback regarding competitors, pricing, and product demand.
D. Market Intelligence & Competitor Activities
- Gather information about competitors' products, promotional strategies, pricing, and market activities.
- Provide regular market feedback to the reporting manager.
- Identify opportunities for increasing market share and improving product penetration.
- Monitor doctor preferences and changes in prescription trends.
E. Reporting & Compliance
- Prepare and submit Daily Call Reports (DCR) through the company's prescribed reporting system/CBO
- Submit daily work plans and tour programmes within the stipulated timelines.
- Maintain accurate records of doctor visits, chemist coverage, sales activities, and market feedback.
- Follow the company's policies relating to attendance, leave, tour programmes, and travelling expenses.
- Ensure ethical product promotion and compliance with applicable pharmaceutical marketing guidelines.
- Attend sales review meetings and training programmes as directed by management.
3. Key Performance Indicators (KPIs)
Performance will be evaluated based on the following parameters:
- Achievement of monthly and quarterly sales targets.
- Doctor coverage and productive doctor calls.(8 Dr. per day)
- Chemist and stockist coverage.(6 chemist per day)
- Prescription generation and product promotion effectiveness.
- New doctor and business development.
- Territory growth and market expansion.
- Daily Call Report (DCR) and reporting compliance.
- Execution of tour programmes and daily work plans.
- Market intelligence and competitor feedback.
- Discipline, punctuality, and adherence to compan
Preferred candidate profile
Graduate in any discipline, preferably B.Sc., B.Pharma, or a science-related qualification.
- Candidates with a Diploma or Bachelor's degree in Pharmacy may be preferred.
- 2-5 years of experience in pharmaceutical sales/medical representative activities preferred.
- Excellent communication and interpersonal skills.
- Strong product presentation and detailing skills.
- Good negotiation and relationship-building abilities.
- Target-oriented approach and willingness to work in the field.
- Knowledge of pharmaceutical products and the medical market.
- Ability to independently manage an assigned territory.
- Basic computer and mobile application operating skills.
- Strong follow-up, planning, and execution capabilities.