Field Officer

Cadila Pharmaceuticals Limited; Karimnagar; On-site; INR 300,000 - 450,000; Full time

Job summary

Cadila Pharmaceuticals Limited seeks a field sales executive to drive prescription generation and meet territorial targets across Telangana. You will strengthen doctor and chemist relationships, promote products, and ensure stock availability, while actively booking orders to avoid stock-outs.

The role requires robust communication, field presence, and the ability to implement management strategies to grow the doctor base and share of prescriptions.

Qualifications

• Strong communication and presentation skills for doctor and chemist interactions.
• Proven ability to grow prescription share and meet sales targets.
• Effective in territory planning and daily reporting.
• Knowledge of pharmaceutical sales operations and marketing inputs.
• Ability to work independently and manage stakeholders.

Responsibilities

• Achieve and surpass territory sales targets and budgets.
• Promote products to generate Rx demand and secondary sales.
• Book orders to maintain stock levels and prevent stock-outs.
• Cover doctors and chemists with regular calls and achieve coverage targets.
• Implement management-approved sales and marketing strategies.
• Develop new customer opportunities and expand doctor base.
• Maintain relationships with stockists and distribution partners.
• Organize promotional activities and participate in company meetings.
• Submit daily work plans and call reports; provide market feedback.

Skills

Communication skills

Relationship building

Territory planning

Sales execution

Market intelligence

Time management

Accountability

Job description

Role Objective / Major Purpose of the Job

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

Sales & Target Achievement

• Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
• Ensure effective product promotion to generate Rx demand and secondary sales.
• Personally book orders to maintain adequate stock levels and avoid stock-outs.

Doctor & Chemist Coverage

• Maintain a Doctor Call Average of 10+1 per day.
• Achieve Minimum 95% MCR (Monthly Call Report) coverage.
• Ensure a minimum of 5 chemist calls per day.
• Build strong professional relationships with key doctors, consultants, and retail chemists.

Market Development & Strategy Implementation

• Implement sales and marketing strategies designed by management.
• Identify potential markets and new customer opportunities within the territory.
• Expand doctor base and enhance prescription share.

Stockist & Distribution Management

• Manage relationships with Stockists and C&F agents to ensure seamless supply.
• Monitor product availability, stock movement, and expiry management.

Promotional Activities

• Organize and conduct symposiums, seminars, and doctors’ group meetings.
• Actively participate in Cycle Briefing Meets and other company meetings.
• Ensure effective use of promotional inputs and materials.

Reporting & Compliance

• Plan daily work schedules effectively and submit Daily Work Plans.
• Submit Daily Call Reports through the PHYZII reporting tool.
• Provide structured market feedback on company and competitor products to the Product Management Team.
• Submit expense statements within stipulated timelines.
• Ensure adherence to company policies and ethical promotion standards.

Accountability

In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

• Strong communication and impactful presentation skills
• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively
• Understanding of pharmaceutical sales operations and reporting