Technical Sales Engineer For Industrial Automation

Calcutta Industrial Automation Hub; Kolkata District; Hybrid; INR 700,000 - 900,000; Full time

Benefits offered by this job

Provident fund

Health insurance

Travel allowance

Sales incentives

Performance bonus

Referral bonus

Job summary

Calcutta Industrial Automation Hub is seeking an Experienced Technical Sales Engineer (Industrial Automation) in Kolkata to lead business development, acquire customers, and drive sales growth from day one. The role emphasizes leveraging an existing network, promoting PLCs, HMIs, sensors, drives, and related automation components, and achieving monthly/quarterly targets.

The ideal candidate will have a proven track record in new customer acquisition, lead generation, and order conversion, with

Qualifications

• 310+ years of proven experience in Technical Sales / B2B Industrial Sales.
• Strong knowledge of Industrial Automation products and components including PLCs, HMIs, VFDs, Sensors, Relays, Power Supplies, and Industrial Networking.
• Proven track record in new customer acquisition, lead generation, quotation, negotiation and order conversion.

Responsibilities

• Take ownership of business development, customer acquisition, and sales growth from Day 1.
• Identify and acquire new B2B customers for industrial automation products and solutions.
• Promote industrial automation products and provide basic technical-commercial support during the sales process.
• Manage sales targets, build a strong pipeline, and focus on revenue, gross margin, and repeat business.
• Build long-term relationships with key customers and conduct regular visits and reviews.

Skills

Technical sales

Lead generation

Customer acquisition

Negotiation

Account management

Education

Diploma / BE / B.Tech in Electrical, Electronics, Instrumentation, Automation

Job description

Expected Job Activities from an Experienced Technical Sales Engineer (Industrial Automation)The selected candidate will be expected to take direct responsibility for business development, customer acquisition, and sales growth from Day 1.

1. Immediate Customer Acquisition from Own Network

• Bring potential customers, enquiries, and business opportunities through their existing professional network and industry contacts.
• Start generating qualified leads and customer meetings from Day 1.
• Leverage relationships with OEMs, system integrators, machine builders, panel builders, EPC companies, factories, and industrial end users.
• Convert existing contacts and relationships into new business opportunities.

2. New Business Development

• Actively identify and acquire new B2B customers for industrial automation products and solutions.
• Develop business across relevant industrial sectors and geographical territories.
• Generate regular enquiries, RFQs, quotations, and purchase orders.

3. Technical Sales & Product Promotion

• Understand customer applications and recommend suitable industrial automation products and components.
• Promote products such as PLCs, HMIs, sensors, drives, control panels, relays, power supplies, industrial networking products, and other automation components.
• Provide basic technical-commercial support during the sales process.

4. Sales Target Achievement

• Take ownership of monthly, quarterly, and annual sales targets.
• Build and maintain a strong sales pipeline.
• Focus on revenue generation, gross margin, repeat business, and new customer development.

5. Customer Relationship Management

• Build strong, long-term relationships with key customers and decision-makers.
• Conduct regular customer visits, follow-ups, and business review meetings.
• Ensure high customer satisfaction and encourage repeat and referral business.

6. Negotiation & Order Closure

• Prepare and follow up on technical-commercial quotations.
• Negotiate pricing, payment terms, delivery schedules, and commercial conditions.
• Drive opportunities toward successful order closure.

7. Market & Competitor Development

• Monitor market trends, competitor activities, customer requirements, and emerging opportunities.
• Identify new products, industries, and market segments for business expansion.
• Provide market feedback to management for improving sales strategy.

8. Daily Sales Activity & Reporting

• Maintain disciplined records of customer visits, enquiries, quotations, orders, and follow-ups.
• Submit regular sales reports, pipeline updates, and business forecasts.
• Work independently with strong planning and execution capabilities.

9. Significant Contribution to Business Growth

Preferred Candidate Profile

• 310+ years of proven experience in Technical Sales / B2B Industrial Sales, preferably in Industrial Automation, Electrical & Electronic Components, Instrumentation, or Industrial Equipment.
• Strong knowledge of Industrial Automation products and components, including PLC, HMI, VFD/AC Drives, Sensors, Relays, Power Supplies, Control Components, Industrial Networking and related products.
• Proven track record in new customer acquisition, lead generation, quotation, negotiation and order conversion.
• Strong existing B2B industrial customer network and professional contacts with OEMs, system integrators, EPCs, contractors, dealers/distributors and industrial end-users will be highly preferred.
• Ability to independently develop the market, generate enquiries and convert opportunities into sales.
• Excellent technical communication, presentation, negotiation and relationship-management skills.
• Willingness to undertake regular field visits and travel across Kolkata and other industrial locations in West Bengal.
• Self-driven, target-oriented and capable of working independently with minimum supervision.
• Candidates with a proven history of achieving sales targets and developing new industrial accounts will be strongly preferred.
• Immediate joiners / candidates with short notice periods will be preferred.
• Qualification: Diploma / B.E. / B.Tech in Electrical, Electronics, Instrumentation, Automation or related engineering discipline preferred.

Perks and benefits

Provident fund, Health insurance, Travel allowance, Sales incentives, Performance bonus, Referral bonus