Digital Marketing Manager

Niveshartha; Bengaluru; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Niveshartha Bengaluru is seeking an experienced Digital Marketing Manager to lead our full-funnel digital marketing efforts, strengthen brand visibility, and drive measurable growth across channels.

You will own strategy for SEO, SEM, social media, content, email, and paid campaigns, manage budgets, analyze performance, and collaborate with content, design, sales, and product teams to deliver high-quality leads and increase ROAS.

Qualifications

• 4–7 years of hands-on digital marketing experience.
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Responsibilities

• Develop and execute the companys digital marketing strategy across SEO, SEM, social media, content, email, and paid campaigns.
• Plan and manage Google Ads, Meta Ads, LinkedIn Ads and other performance marketing campaigns.
• Drive B2B & B2C lead generation and demand generation through digital channels.
• Own SEO strategy, keyword research, on-page/off-page SEO, and organic growth.
• Manage social media strategy, content calendars, and brand communication.
• Coordinate with content, design, sales, and product teams to execute campaigns.
• Track and optimize CPL, CAC, conversion rates, ROAS, website traffic, and lead quality.
• Manage website content, landing pages, conversion optimization, and marketing analytics.
• Use tools such as Google Analytics, Search Console, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and CRM platforms.
• Prepare regular marketing performance reports and provide actionable insights.
• Stay updated with digital marketing trends, AI tools, platform changes, and competitor activities.

Skills

Performance marketing

SEO

Lead generation

Social media marketing

Paid advertising

Analytics

Marketing automation

CRM

Email marketing

Campaign management

Tools

Google Analytics

Search Console

Google Ads

Meta Business Suite

LinkedIn Campaign Manager

Job description

About the Role

We are looking for an experienced and performance-driven Digital Marketing Manager to lead our digital marketing initiatives, strengthen brand visibility, generate qualified leads, and drive measurable business growth.

Key Responsibilities

• Develop and execute the companys digital marketing strategy across SEO, SEM, social media, content, email, and paid campaigns.
• Plan and manage Google Ads, Meta Ads, LinkedIn Ads and other performance marketing campaigns.
• Drive B2B & B2C lead generation and demand generation through digital channels.
• Own SEO strategy, keyword research, on-page/off-page SEO, and organic growth.
• Manage social media strategy, content calendars, and brand communication.
• Coordinate with content, design, sales, and product teams to execute campaigns.
• Track and optimize CPL, CAC, conversion rates, ROAS, website traffic, and lead quality.
• Manage website content, landing pages, conversion optimization, and marketing analytics.
• Use tools such as Google Analytics, Search Console, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and CRM platforms.
• Prepare regular marketing performance reports and provide actionable insights.
• Stay updated with digital marketing trends, AI tools, platform changes, and competitor activities.

Required Skills & Qualifications

• 4–7 years of hands‑on experience in digital marketing, preferably in a B2B/SaaS, technology, fintech, or financial services environment.
• Strong experience in performance marketing, SEO, lead generation, and social media marketing.
• Proven experience managing paid advertising budgets and delivering measurable ROI.
• Strong analytical, communication, and campaign management skills.
• Experience with marketing automation, CRM, email marketing, and analytics tools.
• Ability to independently plan, execute, analyze, and optimize campaigns.

What We’re Looking For

A hands‑on digital marketing professional who can take ownership of the complete digital marketing function, build scalable lead‑generation channels, and directly contribute to business growth.