Digital Marketing Executive

Flattrade; Chennai District; On-site; INR 400,000 - 600,000; Full time

Job summary

A digital marketing services company in Chennai is seeking a Digital Marketing Executive to drive user acquisition and engagement through effective digital campaigns. The role demands strong content and copywriting skills, and proficiency in marketing automation tools like Clevertap and WebEngage. The ideal candidate will manage multi-channel campaigns, analyse performance metrics, and coordinate with teams to ensure timely execution. Experience in fintech or app-based platforms is a plus.

Qualifications

• Minimum 1 year of hands-on experience in digital marketing.
• Strong content writing and copywriting skills.
• Proven experience with marketing automation tools.

Responsibilities

• Plan and optimise digital marketing campaigns across various channels.
• Create high-quality content and persuasive copy.
• Manage campaigns using marketing automation platforms.

Skills

Content Writing

Copywriting

Digital Marketing

Marketing Automation

Analytical Skills

Communication

Attention to Detail

Tools

Clevertap

WebEngage

MoEngage

Netcore

Google Analytics

Job description

We are looking for a results-driven Digital Marketing Executive with strong content and copywriting skills and hands-on experience in marketing automation tools. The role involves planning, executing, and optimising digital communication journeys across multiple audience segments and personas to drive user acquisition, engagement, and retention.

Responsibilities

• Plan, execute, and optimise digital marketing campaigns across channels such as email, push notifications, SMS, in-app messages, and web notifications.
• Create high-quality content and persuasive copy for campaigns, landing pages, app notifications, and promotional creatives.
• Manage and execute campaigns using marketing automation platforms such as Clevertap, WebEngage, MoEngage, and Netcore.
• Build user journeys, segmentation, funnels, and lifecycle campaigns to improve conversion and retention.
• Coordinate with design, product, and tech teams to ensure timely and accurate campaign execution.
• Monitor campaign performance, analyse metrics, and prepare reports with actionable insights.
• Conduct A/B testing on creatives, messaging, and journeys to improve campaign effectiveness.
• Maintain brand tone and consistency across all digital communication.
• Stay updated with digital marketing trends, tools, and best practices.

Requirements

• Minimum 1 year of hands‑on experience in digital marketing.
• Strong content writing and copywriting skills with attention to clarity, tone, and conversion.
• Proven experience working with marketing automation tools: Clevertap, WebEngage, MoEngage, Netcore (at least one is mandatory).
• Basic understanding of customer lifecycle marketing, segmentation, and personalisation.
• Familiarity with analytics tools such as Google Analytics, dashboard reporting, and campaign tracking.
• Working knowledge of email marketing, push notifications, SMS, and in‑app engagement.
• Ability to interpret data and optimise campaigns based on performance metrics.
• Good communication and coordination skills.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Experience in fintech, broking, trading, or app‑based platforms will be an advantage.
• Knowledge of SEO, paid ads, or social media marketing is a plus.
• Basic understanding of HTML for email templates is an added advantage.
• Experience with CRM or CDP platforms.