Team Leader - Channel

Hindustan Coca Cola Beverages (HCCB); Indore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Hindustan Coca Cola Beverages (HCCB) in Indore seeks a Team Leader Channel to drive channel programs and activation across E&D, Grocery and Convenience channels. You will coordinate local initiatives with depots and distributors, track performance, and push national/regional channel standards.

This role requires high travel and strong collaboration with sales and finance teams. Ideal candidates hold Graduation/M.B.A.

Qualifications

• Graduation or MBA required.
• 4–8 years of experience in channel sales or commercial roles.
• Strong understanding of customer management, market execution and analytics.

Responsibilities

• Execute unit-specific initiatives in E&D, Grocery, and Convenience channels as per plan.
• Ensure outlet activation as per RED standards.
• Support activation plans using national/regional channel standards.
• Plan standard activation elements and marketing collaterals.
• Manage execution and portfolio as per plan.

Skills

Customer management

Financial knowledge

Market execution

Planning and analytics

Sales management

Education

Graduation/M.B.A.

Job description

Team Leader Channel

Function: Commercial

Work Location: Indore

Job Responsibilities

Channel Programs

1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared
2. Ensure outlet activation execution as per RED standards
3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
4. Planning of standard approved activation elements & other marketing collaterals
5. Execution and portfolio management as per the plan shared

Across depots & distributors

1. Execution of local initiatives
2. Tracking of systems and evaluation process
3. Local Initiatives to scale up the national/regional program

Analysis and Reporting

1. Activation as per RED / DEEP RED to do list.
2. Identify gaps & growth opportunities in various channels as per PITA model
3. Tracking of competition activities
4. Ensure activation in market through analysis RSA data

Supervises: None

Direct Reports: None

Reports To: Area Channel Manager/Channel Manager

Internal Customers

Sales Team at the Unit, Finance, RTM

External Customers

Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements

Qualifications: Graduation/M.B.A.

Experience: 4-8 Years

Functional Skills:

• Customer Management (a)-Competent
• Financial Knowledge / Application and Appreciation (a)- Working Knowledge
• Market Execution (a)-Competent
• Planning and Analytics (b)-Working Knowledge
• Sales Management (b)-Working Knowledge

Travel: Above 75%