Trade Marketing - Team Leader (Channel)

Hindustan Coca Cola Beverages (HCCB); Indore District, Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hindustan Coca Cola Beverages (HCCB) in Indore/Pune is seeking a Team Leader Channel to execute channel activities through vendors for eating and drinking, modern trade, and mom-and-pop retailers. You will oversee activation plans, portfolio management, and regional program execution.

Role requires Graduation/MBA and 4–8 years of experience in channel sales, with strong skills in planning, analytics, and customer management. Travel is high (75%+).

Qualifications

• Graduation or MBA required.
• Experience in channel sales and retail execution is essential.
• Strong planning, analytics and customer management skills are needed.

Responsibilities

• Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared
• Ensure outlet activation execution as per RED standards
• Support development and implementation of unit activation plans using approved national/regional channel standards
• Planning of standard approved activation elements and other marketing collaterals
• Execution and portfolio management as per the plan shared
• Execution of local initiatives across depots and distributors
• Tracking of systems and evaluation process
• Local initiatives to scale up the national/regional program
• Activation as per RED/DEEP RED to do list
• Identify gaps and growth opportunities in various channels as per PITA model
• Tracking of competition activities
• Ensure activation in market through analysis RSA data

Skills

Customer Management

Financial Knowledge

Market Execution

Planning Analytics

Sales Management

Education

Graduation/M.B.A.

Job description

Role & responsibilities

Job Description:

Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor management

Title: Team Leader Channel

Function: Commercial

Work Location: Indore, Pune

Job Responsibilities:

Channel Programs

1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared

2. Ensure outlet activation execution as per RED standards

3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

4. Planning of standard approved activation elements & other marketing collaterals

5. Execution and portfolio management as per the plan shared

Across depots & distributors

1. Execution of local initiatives

2. Tracking of systems and evaluation process

3. Local Initiatives to scale up the national/regional program

Analysis and Reporting

1. Activation as per RED / DEEP RED to do list.

2. Identify gaps & growth opportunities in various channels as per PITA model

3. Tracking of competition activities

4. Ensure activation in market through analysis RSA data

Supervises: None

Direct Reports: None

Geographical Scope:

Reports To: Area Channel Manager/Channel Manager

Key Customers:

Internal Customers: Sales Team at the Unit, Finance, RTM

External Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements:

Qualifications: Graduation/M.B.A.

Experience: 4-8 Years

Functional Skills:

• Customer Management (a)-Competent
• Financial Knowledge / Application and Appreciation (a)- Working Knowledge
• Market Execution (a)-Competent
• Planning and Analytics (b)-Working Knowledge
• Sales Management (b)-Working Knowledge

Travel: Above 75%