Channel Manager-Branch & Rural

IDFC FIRST Bank; Mumbai; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

IDFC FIRST Bank is seeking a Channel Manager – Branch & Rural to optimize the investment acquisition channel across geographies, driving customer engagement, cross-sell effectiveness and acquisition quality. The role collaborates with multiple business units to design programs, tools, and processes, and supports front-end teams with training and insights to deliver results.

With a minimum of 5 years in channel management or sales enablement in banking, you will lead strategic initiatives, manage

Qualifications

• Minimum 5 years of relevant experience in channel management, retail banking, or sales enablement roles.
• Strong strategic planning and execution skills.
• Excellent stakeholder management and cross-functional collaboration.
• Ability to design and implement performance improvement initiatives.
• Proficiency in training, coaching, and content development.
• Analytical mindset with ability to interpret performance metrics and suggest improvements.
• Strong communication and leadership skills.
• Experience in managing campaigns, programs, and product rollouts.

Responsibilities

• Design and monitor channel execution strategies, resolve issues, and initiate corrective actions.
• Provide tools, enablers, and sales processes to support channel development.
• Ensure timely and quality delivery of products and services in line with channel plans and regulatory standards.
• Drive central initiatives across products, services, campaigns, and business opportunities in collaboration with stakeholders.
• Provide regular insights to leadership on ground performance and suggest course corrections.
• Develop content, coaching, and training resources aligned with business expectations.
• Plan and execute Rewards & Recognition programs tailored to business dynamics.
• Identify market opportunities and collaborate with internal and external stakeholders to enhance front-end capabilities.
• Facilitate product and segment-specific initiatives to boost business output and improve acquisition quality.
• Drive stakeholder engagement and business growth in coordination with local and central leadership.
• Liaise with front-end teams to gather feedback and support them in achieving business targets.
• Collaborate with stakeholders to enhance value through employee lifecycle management.
• Initiate activities and highlight concerns to enable timely course correction.
• Prepare and report channel performance across geographies at regular intervals.

Skills

Strategic planning

Stakeholder management

Cross-functional collaboration

Training & content development

Analytical mindset

Leadership

Campaign management

Sales enablement

Education

Graduation in any stream

Job description

Job Requirements

About the Role

The Channel Manager – Branch & Rural plays a pivotal role in enabling and enhancing the performance of the investment acquisition channel across geographies. This role is responsible for designing and executing strategies that improve customer engagement, acquisition quality, and cross-sell effectiveness. It involves coordinating with multiple stakeholders across business units to manage programs, products, and processes, while ensuring alignment with business goals. The role also supports front-end teams with tools, training, and insights to drive execution and deliver results.

Key Responsibilities

Primary Responsibilities

• Design and monitor channel execution strategies, resolve issues, and initiate corrective actions
• Provide tools, enablers, and sales processes to support channel development.
• Ensure timely and quality delivery of products and services in line with channel plans and regulatory standards.
• Drive central initiatives across products, services, campaigns, and business opportunities in collaboration with stakeholders.
• Provide regular insights to leadership on ground performance and suggest course corrections.
• Develop content, coaching, and training resources aligned with business expectations.
• Plan and execute Rewards & Recognition programs tailored to business dynamics.
• Identify market opportunities and collaborate with internal and external stakeholders to enhance front-end capabilities.
• Facilitate product and segment-specific initiatives to boost business output and improve acquisition quality.
• Drive stakeholder engagement and business growth in coordination with local and central leadership.

Secondary Responsibilities

• Liaise with front-end teams to gather feedback and support them in achieving business targets.
• Collaborate with stakeholders to enhance value through employee lifecycle management.
• Initiate activities and highlight concerns to enable timely course correction.
• Prepare and report channel performance across geographies at regular intervals.

What We Are Looking For

Education

• degree in any relevant stream

Experience

• Minimum 5 years of relevant experience in channel management, retail banking, or sales enablement roles.

Skills and Attributes

• Strong strategic planning and execution skills.
• Excellent stakeholder management and cross-functional collaboration.
• Ability to design and implement performance improvement initiatives.
• Proficiency in training, coaching, and content development.
• Analytical mindset with the ability to interpret performance metrics and suggest improvements.
• Strong communication and leadership skills.
• Experience in managing campaigns, programs, and product rollouts.