Team Lead – Paid Media (Social)

Nians; Haryana; On-site; INR 1,200,000 - 2,500,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative environment

Flexible work timings

Job summary

Nians is seeking a strategic Team Lead Paid Media Social to drive paid social initiatives and contribute to overall marketing success. The role requires transforming business goals into high-impact campaigns and leading cross-functional collaboration to deliver measurable ROI.

You will oversee strategy, execution, and optimization across major platforms, guide creative direction, and stay ahead of industry trends to maintain a competitive edge.

Qualifications

• 3-5 years of paid social media experience with 2+ years in leadership or management.
• Strong expertise in strategy, execution, and optimization across major platforms.
• Advanced knowledge of audience segmentation, targeting, and media planning.

Responsibilities

• Lead Paid Social Strategy and scale campaigns aligned with marketing objectives.
• Oversee end-to-end paid campaigns across Meta, LinkedIn, Twitter, Pinterest, and emerging channels.
• Collaborate with content, creative, product, and sales teams to align with brand and customer journey.
• Analyze performance data, present reports, and recommend strategic optimizations to senior leadership.
• Guide development of on-brand ad creatives, both visual and copy, to engage audiences.
• Stay informed on industry trends and adjust strategy to maintain competitive edge.
• Manage campaign budgets and optimize spend across platforms.
• Act as a thought leader, driving innovation in paid social.

Skills

Paid social media

Team leadership

Campaign optimization

Analytics

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

Twitter Ads

Analytics platforms

Job description

We are looking for a strategic and performance-focused Team Lead Paid Media Social to lead our paid social initiatives and contribute to overall marketing success. This role is ideal for an experienced digital marketer who can translate business goals into high-impact paid social campaigns and lead cross-functional collaboration to drive measurable results.

ROLES & RESPONSIBILITIES:

• Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives.
• Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging channels.
• Team & Stakeholder Collaboration: Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey.
• Data-Driven Decision Making: Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI. Present clear reports and strategic recommendations to senior leadership.
• Creative Direction: Guide the development of compelling, on-brand ad creatives—both visual and copy that engage and convert targeted audience segments.
• Market Intelligence: Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge.
• Budget Management: Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms.
• Leadership & Innovation: Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.

REQUIREMENTS:

• 3-5 years of experience in paid social media, with at least 2 years in a leadership or managerial role.
• Strong expertise in campaign strategy, execution, and optimization across all major platforms.
• Advanced knowledge of audience segmentation, targeting, and media planning.
• Experience working with tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and analytics platforms.
• Proven ability to lead cross-functional initiatives and manage stakeholders effectively.
• Strong analytical, reporting, and presentation skills.
• A proactive, results-oriented mindset with high attention to detail and creative acumen.

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.