Lead/Manager

Digitalgowhere; Kota; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Ownership of brand's social media presence

Opportunity for creative campaigns

Growth opportunities into senior roles

Job summary

A dynamic digital marketing firm in Rajasthan is seeking a skilled Social Media Lead/Manager to oversee and innovate their social media strategy. The role involves managing campaigns, leading a team, and optimizing content for engagement and conversions. Ideal candidates should have 2–6 years of experience, strong skills in content marketing, and proficiency in social media tools. Join us to shape the brand's online presence and drive impactful campaigns.

Qualifications

• 2–6 years of experience in Social Media Management or Digital Marketing.
• Strong understanding of content marketing and online branding.
• Proficiency with scheduling and analytics tools.

Responsibilities

• Develop and execute social media strategies to increase brand visibility.
• Oversee creation of engaging content for various platforms.
• Track and analyze campaign performance metrics.

Skills

Social Media Management

Content Marketing

Copywriting

Analytics

Community Building

Tools

Hootsuite

Buffer

Meta Business Suite

Job description

We are seeking a creative, analytical, and trend-savvy Social Media professional to join as Lead/Manager. The role involves owning the entire social media strategy, managing brand presence across platforms, and leading campaigns that drive engagement, reach, and conversions. You will be responsible for leading a small team, conceptualizing campaigns, and ensuring content aligns with brand goals and audience expectations.

Responsibilities

• Develop and execute social media strategies to increase brand visibility and engagement.
• Plan monthly calendars with campaigns, creatives, and content themes.
• Stay updated with trends, platform updates, and industry best practices.

Content & Campaign Management:

• Oversee creation of engaging posts, reels, stories, and videos for Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Collaborate with designers, video editors, and content writers to deliver brand-aligned content.
• Run paid ad campaigns (Meta Ads, LinkedIn Ads, Google Ads support) to achieve marketing objectives.

Analytics & Growth:

• Track, analyze, and report on campaign performance (reach, engagement, leads, conversions).
• Optimize campaigns and content strategies based on insights.
• Manage community interactions—comments, DMs, brand mentions, and customer engagement.

Leadership:

• Lead and mentor a team of social media executives and interns.
• Ensure consistency of tone, design, and messaging across platforms.
• Align social media efforts with broader marketing and sales goals.

Requirements

• 2–6 years of experience in Social Media Management or Digital Marketing.
• Strong understanding of content marketing, community building, and online branding.
• Proficiency with scheduling and analytics tools (Hootsuite, Buffer, Meta Business Suite, etc.).
• Knowledge of running paid ad campaigns and performance tracking.
• Creative mindset with excellent copywriting and communication skills.
• For Manager level: proven leadership experience in handling a team and scaling social media strategies.

Bonus Points For

• Experience in influencer marketing and brand collaborations.
• Hands-on expertise in SEO and content marketing.
• Familiarity with tools like Canva, Photoshop, or basic video editing.
• Strong portfolio of past campaigns and successful growth stories.

What You’ll Get

• Ownership of the brand’s social media presence.
• Opportunity to experiment with creative campaigns and viral trends.
• Exposure to performance-driven marketing strategies.
• A collaborative environment with growth opportunities into senior roles.

Ready to thrive in a fast-paced startup?

Join a team where challenges drive learning and your ideas turn into impact fast.