Team Lead - Paid Marketing (US Shift)

Adit; Ahmedabad District; Remote; INR 1,500,000 - 3,000,000; Full time

Job summary

ADIT is seeking an experienced Paid Marketing Team Lead to manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms. The role is remote with a 5:00 PM – 2:00 AM shift and involves building strategies, budgets, and team leadership.

You will drive lead generation, improve ROI/ROAS, supervise a 2–3 person team, run A/B tests, and report performance with GA4 and GTM. International markets experience, especially US/North America, is a plus.

Qualifications

• 5–8 years of experience in Paid Marketing / Performance Marketing.
• Strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience in lead generation, conversion optimization, and ROI-driven marketing.
• Proven ability to mentor a team and manage budgets.
• Experience with GA4, GTM and tracking pixels.

Responsibilities

• Plan, execute, and manage paid campaigns across Google, Meta, LinkedIn.
• Develop performance marketing strategies to drive quality leads and growth.
• Manage campaign budgets to maximize ROI and ROAS.
• Monitor performance, analyze metrics, and identify optimization opportunities.
• Lead a team of 2–3 members for campaign execution.
• Conduct A/B testing for ads, targeting, and landing pages.
• Collaborate with content and creative teams on ad creatives and copies.
• Track performance with GA4 and GTM and other analytics tools.
• Drive improvements in CPL, CPA, CAC, and conversion rates.

Skills

Paid Marketing

Google Ads

Meta Ads

LinkedIn Ads

Team Leadership

A/B Testing

GA4

GTM

Budget Management

Lead Gen

Tools

Google Analytics 4

Google Tag Manager

Tracking Pixels

Job description

Job Description – Paid Marketing Team Lead (Remote)

Experience: 5–8 Years

Shift Timing: 5:00 PM – 2:00 AM

Work Mode: Remote

Job Overview

We are looking for an experienced Paid Marketing Team Lead to manage and optimize paid advertising campaigns across digital platforms. The ideal candidate should have strong expertise in performance marketing, campaign strategy, budget management, lead generation, and team handling.

Key Responsibilities

• Plan, execute, and manage paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Develop and implement performance marketing strategies to drive quality leads, conversions, and business growth.
• Manage and optimize campaign budgets to achieve maximum ROI and ROAS.
• Monitor campaign performance, analyze key metrics, and identify opportunities for improvement.
• Handle and guide a team of 2–3 members, ensuring effective execution and performance.
• Conduct A/B testing for ad creatives, audience targeting, landing pages, and campaign strategies.
• Collaborate with content and creative teams to develop high-performing ad creatives and copies.
• Track and report campaign performance through Google Analytics 4, Google Tag Manager, and other analytics tools.
• Drive continuous improvement in CPL, CPA, CAC, conversion rates, and overall campaign efficiency.

Required Skills & Qualifications

• 5–8 years of experience in Paid Marketing / Performance Marketing.
• Strong hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Proven experience in managing paid campaigns and marketing budgets.
• Experience in lead generation, conversion optimization, and ROI-driven marketing.
• Good understanding of Google Analytics 4, Google Tag Manager, and tracking pixels.
• Experience in managing and mentoring a team of 2–3 members.
• Strong analytical, strategic thinking, and reporting skills.
• Ability to manage multiple campaigns and deliver results within deadlines.

Preferred Qualifications

• Experience working with B2B SaaS / IT / Technology companies.
• Experience in international markets, particularly the US and North American markets.

Why Adit?

• Be part of a fast-paced organization in a phase of sustained, strategic growth and expansion.
• Enjoy remote working opportunities with flexible work schedules.
• Join a group of 700+ agile, smart, and dynamic IT professionals.
• Work in a supportive and collaborative environment.
• Access excellent opportunities for professional growth and learning.