Digital Marketing Manager

Zafify; India; Hybrid; INR 1,800,000 - 3,000,000; Full time

Job summary

Zafify is seeking a hands-on Lead PPC Operations to run our paid media function end to end. You will own daily operations across 50+ client accounts, guide a small team, and influence strategy for Google and Meta Ads, with expansion into emerging channels.

You will monitor budgets, optimize cost per lead, and ensure data quality through GA4, GTM, Pixel, and Conversions API. This role blends leadership with hands-on account work and client-facing communication.

Qualifications

• 4–6 years in paid media or performance marketing.
• Experience leading a small team (2–3 people) or readiness to step up.
• Proven ability to improve cost per lead and lead quality.
• Strong measurement skills with GA4 and tracking tools.

Responsibilities

• Lead and coach the ads team, set priorities and standards.
• Manage daily operations: budget pacing, spend anomalies, tracking issues.
• Be accountable for client goals: cost per lead, ROAS, booked appointments.
• Lead client strategy discussions and present results clearly.
• Collaborate with cross-functional teams on landing pages and tracking.
• Pilot new channels like Apple Search Ads and AI-powered formats.

Skills

Team leadership

Google Ads

Meta Ads

Paid media

Analytics GA4

Tools

GA4

Google Tag Manager

Meta Pixel

Conversions API

Looker Studio

Job description

Position: Lead PPC Operations (Google Ads, Meta Ads and Emerging Ad Platforms)

Location: Hybrid / Remote

Employment Type: Full-time

Role Overview

We are looking for a hands‑on Lead PPC Operations professional to run our paid media function end to end. You will own day‑to‑day operations of the ads team, the health of 50+ client ad accounts, and the results we deliver.

This is a player‑coach role: you lead the team, stay close to the work, step in on accounts yourself to help solve complex problems, and are accountable for outcomes, not just activity. You will work across Google Ads and Meta Ads today and help us build capability on newer channels such as Apple Search Ads and LLM / AI‑assistant ads.

Key Responsibilities

• Lead the team: Coach and review the ads team, set priorities and standards, and own hiring, onboarding and performance reviews.
• Own daily operations: Monitor budget pacing, spend anomalies, disapprovals, tracking breaks and lead quality across all accounts, with a clear daily and weekly check rhythm and SOPs.
• Own results: Be accountable for account performance against client goals (cost per lead, lead quality, ROAS, booked appointments); diagnose underperformance independently and drive the fix.
• Step up with clients: Lead the ads discussion in strategy and review calls, explain results and decisions clearly, and own ads escalations.
• Work across teams: Collaborate closely with account management, SEO, content, web and design on landing pages, tracking, handovers and client goals.
• Platforms and measurement: Strategy and optimization in Google Ads and Meta Ads; sound tracking with GA4, Google Tag Manager, Meta Pixel and Conversions API.
• Emerging channels and AI: Pilot Apple Search Ads and LLM ad formats, and use AI and automation to make the team faster and more accurate.
• Healthcare compliance: Follow ad policies and data-privacy requirements for dental and medical clients in the US and UK.

Requirements

• 4 to 6 years in paid media or performance marketing, ideally in an agency managing multiple client accounts (slightly less is fine for a fast learner with strong results).
• Experience leading or mentoring a team (2 to 3+ people), or clear readiness to step up.
• Strong hands‑on command of Google Ads and Meta Ads, including lead generation, with a record of improving cost per lead and lead quality.
• Solid measurement skills: GA4, Google Tag Manager, Pixel / Conversions API, conversion tracking.
• Runs daily operations independently: spots problems early, sets priorities, closes issues. Hands‑on by nature and happy to work directly in accounts and cover for teammates.
• Confident leading client conversations, presenting results and handling escalations; collaborates smoothly with other teams.

Good to have:

Healthcare or local-service clients; Apple, Microsoft, LinkedIn or TikTok Ads and early LLM ads exposure; SOPs, dashboards (Looker Studio) or automation (scripts, n8n); Google and Meta certifications; US / UK time‑zone experience.

What Success Looks Like

30 days:

Know every account and its goals, audit tracking and account health, and agree an operating rhythm with the VP of Operations.

60 days:

Daily health checks running reliably, reporting standardised, a clear owner and plan for every account, and the top 3 underperforming accounts on a recovery plan.

90 days:

Consistent team output, no unnoticed budget or tracking issues, and ads escalations handled without leadership involvement.